Marketing Management
Q 1. Why must the managerial functions of marketing be sequential in nature?
Answer:
Introduction: The main purpose of marketing management is to direct those activities by which the marketing goals can be achieved.
According to Cundiff & Still “To achieve the marketing objective-planning, organization, coordination & control is necessary. Whether he is a marketing manager, industrial middlemen or consumer retailer each &every one has to do planning, organization & control of activities to achieve the marketing goals. These activities are called as functions of marketing management or managerial function of marketing.” Above discussion shows that these managerial functions are necessary for every marketer to control over the market or to achieve desired objectives, also they are sequential in nature as one function is proceed by other function & implement after its proceeding function.
According to W.J.Stanton There are six managerial functions under the management process. These include: - 1. Determining marketing objectives 2. Planning 3. Organization & coordination 4. Staffing & directing 5. Operation & direction 6. Analyzing & evaluating
The brief explanation of these functions is as follows: - a. Determining marketing objectives: - Setting of objectives is the first and the foremost activity. In the managerial activities involved under marketing, selling of objectives is a first and foremost activity. The objectives determine the extent to which the firms want to move.
Marketing objectives can be long-term objectives as well as short-term objectives. The objectives should be clear and unambiguous. The marketing objectives of an organization serve as a guide for the overall activities of an organization.
b. Planning: - After deciding the objectives, the second activity is doing the planning. Planning involves
Answer:
Introduction: The main purpose of marketing management is to direct those activities by which the marketing goals can be achieved.
According to Cundiff & Still “To achieve the marketing objective-planning, organization, coordination & control is necessary. Whether he is a marketing manager, industrial middlemen or consumer retailer each &every one has to do planning, organization & control of activities to achieve the marketing goals. These activities are called as functions of marketing management or managerial function of marketing.” Above discussion shows that these managerial functions are necessary for every marketer to control over the market or to achieve desired objectives, also they are sequential in nature as one function is proceed by other function & implement after its proceeding function.
According to W.J.Stanton There are six managerial functions under the management process. These include: - 1. Determining marketing objectives 2. Planning 3. Organization & coordination 4. Staffing & directing 5. Operation & direction 6. Analyzing & evaluating
The brief explanation of these functions is as follows: - a. Determining marketing objectives: - Setting of objectives is the first and the foremost activity. In the managerial activities involved under marketing, selling of objectives is a first and foremost activity. The objectives determine the extent to which the firms want to move.
Marketing objectives can be long-term objectives as well as short-term objectives. The objectives should be clear and unambiguous. The marketing objectives of an organization serve as a guide for the overall activities of an organization.
b. Planning: - After deciding the objectives, the second activity is doing the planning. Planning involves