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    Consumer Behaviour

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    Summer Internship Programme (SIP)  Section A: Course Structure  Section B: Schedule  Section C: Guidelines for Report Preparation Section A: Course Structure 1. At the end of the 3rd trimester‚ each student is required to undergo a summer training of six to eight weeks duration in the industry by undertaking a real life project. 2. Students will undertake SIP under the supervision of two mentors—Supervisor appointed by the company and the Faculty Supervisor assigned to every student by the

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    1.3 Major Factors Influencing an Organisation The following are the factors that influence an organisation: a. People b. Size c. Technology d. Environment e. Management 1.4 Organisational Behaviour Ever y individual has 24 hours a day. Worldwide research has shown that an average person spends about 6 to 8 hours a day

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    Organisational Behaviour

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    Natural Disasters and the Decisions that Follow Q1: Insurance companies in the state of Florida earned record profits in 2006‚ suggesting that Nationwide’s decision to cancel policies in light of the calm hurricane seasons (in Florida) in 2005-2007 may have cost the company potential revenue and customer goodwill. Do you think Rommel’s quote about making a ’’sound business decision’’ reveals any perceptual or decision-making biases? Why or why not? Overconfidence bias is identified as ’’the

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    Consumer Behaviour

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    Unlike these other trends‚ however‚ it appears that skateboarding is here to stay. Q 1. What were some of the key characteristics of Vans’ earliest customers in the 1960’s and 1970’s? What was the public perception of skateboarding at this time? What was Vans’ competitive advantage at this time? What was its value proposition to customers? Answer: A skateboard is typically a specially designed plywood board combined with a polyurethane coating used for makes smoother slides and stronger durability

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    organizational behaviour

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    If it’s true that the eyes are windows into the soul‚ then the face is a map to a person’s mindset. At this point in time‚ facial coding is no more of a science than palm reading‚ but it has the potential of developing into a new area of expertise that could end up being used on a scale just as large as the polygraph. Facial coding‚ or the practice of interpreting the minute details‚ shifts and movements of the hundreds of muscles on a person’s face‚ is essentially designed as a system of reading

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    consumer behaviour

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    Consumer Motivation All 8 of them agreed that what motivates them to possess an item from Chanel is because owning an item from Chanel puts them in the limelight and makes them the object of jealously. This gives them the feeling of authority. According to Rachel (the youngest in the group)‚ whenever I carry my 2.55 (Chanel quilted bag)‚ my peers will all look up to me and tell me how much they envy me. It gives me a sense of power. Shay Chua seconded Rachel opinion adding that her Chanel

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    Organization Behaviour

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    B2 Type of reinforcement: Definition: Reinforcement theory looks at the relationship between behavior and its consequences. It focuses on changing or modifying the employees’ on-the-job behavior through the appropriate use of immediate rewards and punishments. Reinforcement tool: Behavior modification is the set of techniques by which reinforcement theory is used to modify human behavior. The basic assumption underlying behavior modification is the law of effect‚ which states that behavior

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    Concept of Leadership

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    Concept of Leadership Leadership - what is it? Many definitions have been offered‚ cultural stereotypes abound‚ numerous programs focus on leadership development‚ but the question remains. In fact‚ leadership is many different things to different people in different circumstances. When we think of leadership‚ we often think first of famous individuals. We may think of great political leaders: Washington‚ Churchill‚ Roosevelt. We may think of the leaders of social movements: Gandhi‚ Martin Luther

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    | 9/6/2012 | | | | Assignment 1Organizational Behaviour | | | | | | Kylie Diergaardt {200814893) | ORGANIZATIONAL BEHAVIOURMAIN ASSIGNMENTSEMESTER TWO (2) | Assignment 1 Organizational Behaviour Mr. Nepembe has come a long way and is an inspiration to those who are discouraged and hopeless. He has turned the worst experience into something positive and is ploughing it back into his community. Subsequent to his jail term he realized that it is not what he wants to do with his

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    Consumer Behaviour : Module 1 Introduction: • Needs are the essence of Marketing Concept. • The key to a company’s survival ‚profitability & Growth in a highly competitive market place is its ability to identify and satisfy unfulfilled consumer needs better & sooner than their competitors. • Effective Marketing firm requires insights into consumer’s mind in order to succeed sustainably in today’s cut- throat competitive world. • CB is rapidly growing discipline of study and research by the

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