Impact of FDI on Indian Organized retail players Introduction The Indian Retail Industry is the largest amongst all the industries‚ accounting for over 10 percent of country’s GDP and 8 percent of employment. The retail industry has come forth as one of the most dynamic and fast paced sector with several players entering the market. Though‚ the Indian retail sector is majorly unorganised but the organised sector is also making giant strides. The total concept and idea of shopping has undergone
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CONSUMER BEHAVIOUR | Mehreen NoorHira AminSadia Arooj Presented to: Sir Sikandar Aziz | INTRODUCTION As management team members of a marketing company‚ we are asked to introduce and market a product in Pakistan and use different persuasion and marketing techniques to convince the people about the effectiveness and usability of that specific product. In this context‚ we have selected a purely Pakistani
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A BRIEF STUDY ON CONSUMER SATISFACTION ON “SUDHA DAIRY” With special reference to PATNA DAIRY PROJECT Feeder Balancing Dairy Phulwarisharif‚ Patna- 801 505 SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF BACHLOR OF BUSSINES MANAGEMENT (BBM) DEPTT.OF BUSSINES STUDIES A.N COLLAGE PATNA-800004 An Autonomous Institute under Magadh University‚ Bodh Gaya & Affiliated
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S.No TITLE PAGE NO 1 PERCENTAGE ANALYSIS: GENDER V.S BRAND 26 2 PERCENTAGE ANALYSIS: FREQUENCY TABLE 26 3 PERCENTAGE ANALYSIS:AGE V.S BRAND 27 4 PERCENTAGE ANALYSIS:AGE FREQUENCY TABLE 27 5 PERCENTAGE ANALYSIS: INCOME FREQUENCY TABLE 28 6 PERCENTAGE ANALYSIS: CRITERIA FREQUENCY TABLE 29 7 CROSSTABS- BRAND V.S CITERIA 30 8 CROSSTABS: BRAND V.S NUMBER OF YEARS 31 9 CROSSTABS: BRAND V.S INSTALLATION COST 32 10 CROSSTABS: BRAND V.S RECHARGE AMOUNT 33 11 CROSSTABS: BRAND V.S CRITERIA 34
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“Should IVF be available to all people who apply for this form of reproductive technology?” In vitro fertilisation (IVF) is the process of fertilizing eggs with sperm outside of the human body. Once fertilised‚ the resulting embryos are placed back in the woman’s uterus in the hope that a successful pregnancy will follow. In vitro fertilization (IVF) usually is used only by couples who have trouble getting pregnant without intervention. But many homosexual couples are starting to use this method
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suddenly valued in the employment marketplace. "A moment comes‚ which comes but rarely in history‚ when an age ends‚ and when the soul of a nation‚ long suppressed‚ finds utterance." This is that moment. And the utterances are music to the ears of consumer marketers‚ especially lifestyle brands. The ’youth’ market they’ve been chasing all these years finally has a credit card with no supervised spending limit. The impact of consumerism by ’indies’ - financially independent young people - is clearly
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• Model essay: FDI in retail is a boon for India Fears that the entry of FDI in multi-brand retail may cause unemployment as foreign firms may not procure material from domestic producers and may import the same from international market are unfounded FDI will improve investment in logistics of the retail chain‚ leading to an efficient market mechanism It is always imperative to understand the topic in its right perspective before you place your views on it. Let us first think what
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Explain how consumers form evaluations of brands. Show how marketers seek to influence this process using examples from the marketing activities of an organisation of your choice Introduction Evaluation is the process of judging or determining whether an activity or product meet a specified criteria. According to Cambridge Advanced Learner’s Dictionary‚ to evaluate is ‘to judge or calculate the quality‚ importance‚ amount or value of something. When consumers evaluate a brand‚ they are trying
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represents an economic opportunity on a massive scale‚ both as a global base and as a domestic market. Indian Retail sector consists of small family-owned stores‚ located in residential areas‚ with a shop floor of less than 500 square feet. At present the organized sector accounts for only 2 to 4% of the total market although this is expected to rise by 20 to 25% by next 3 years. Retail growth in the coming five years is expected to be stronger than GDP growth‚ driven by changing lifestyles and
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Introduction Consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they use to select‚ secure‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the decision-making processes of buyers‚ both individually and in groups. It studies characteristics of individual
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