Consumer Durables
S.No TITLE PAGE NO
1 PERCENTAGE ANALYSIS: GENDER V.S BRAND 26
2 PERCENTAGE ANALYSIS: FREQUENCY TABLE 26
3 PERCENTAGE ANALYSIS:AGE V.S BRAND 27
4 PERCENTAGE ANALYSIS:AGE FREQUENCY TABLE 27
5 PERCENTAGE ANALYSIS: INCOME FREQUENCY TABLE 28
6 PERCENTAGE ANALYSIS: CRITERIA FREQUENCY TABLE 29
7 CROSSTABS- BRAND V.S CITERIA 30
8 CROSSTABS: BRAND V.S NUMBER OF YEARS 31
9 CROSSTABS: BRAND V.S INSTALLATION COST 32
10 CROSSTABS: BRAND V.S RECHARGE AMOUNT 33
11 CROSSTABS: BRAND V.S CRITERIA 34
12 ROTATED KMO 36
13 CLUSTER DISTRIBUTION 38
14 CLUSTER ORIENTATION 38
15 BRAND V.S CLUSTERS 39
16 CLUSTER V.S DEMOGRAPHIC VARIABLES 39
S.No TITLE PAGE NO
1 PIE CHART-GENDER 26
2 PIE CHART-AGE 27
3 PIE CHART-INCOME 28
4 PIE CHART-CRITERIA 29 CHAPTER I
1.1 INTRODUCTION Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. However, what one perceives can be substantially different from objective reality. In this project I have found out the perception of end user on Dish Tv and its competitors based on their profile. The perception here depends greatly on the service level agreement and the quality of service that these organizations provide with respect to their competitors.
1.2 NEED FOR THE STUDY
Dish TV being the pioneer in DTH industry is facing a very tough competition from other brands who are gaining market share now. They are rated as Asia’s best DTH brand and is of global significance.
By analyzing the market to study customer perception , the company can find out what customers are feeling now and what they actually require. The company can also find out how other competitors gain market share and try to innovate or implement new ideas to sustain in the market.
It is not just to sustain in the market that we require this survey to be done but also to improve
1 PERCENTAGE ANALYSIS: GENDER V.S BRAND 26
2 PERCENTAGE ANALYSIS: FREQUENCY TABLE 26
3 PERCENTAGE ANALYSIS:AGE V.S BRAND 27
4 PERCENTAGE ANALYSIS:AGE FREQUENCY TABLE 27
5 PERCENTAGE ANALYSIS: INCOME FREQUENCY TABLE 28
6 PERCENTAGE ANALYSIS: CRITERIA FREQUENCY TABLE 29
7 CROSSTABS- BRAND V.S CITERIA 30
8 CROSSTABS: BRAND V.S NUMBER OF YEARS 31
9 CROSSTABS: BRAND V.S INSTALLATION COST 32
10 CROSSTABS: BRAND V.S RECHARGE AMOUNT 33
11 CROSSTABS: BRAND V.S CRITERIA 34
12 ROTATED KMO 36
13 CLUSTER DISTRIBUTION 38
14 CLUSTER ORIENTATION 38
15 BRAND V.S CLUSTERS 39
16 CLUSTER V.S DEMOGRAPHIC VARIABLES 39
S.No TITLE PAGE NO
1 PIE CHART-GENDER 26
2 PIE CHART-AGE 27
3 PIE CHART-INCOME 28
4 PIE CHART-CRITERIA 29 CHAPTER I
1.1 INTRODUCTION Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. However, what one perceives can be substantially different from objective reality. In this project I have found out the perception of end user on Dish Tv and its competitors based on their profile. The perception here depends greatly on the service level agreement and the quality of service that these organizations provide with respect to their competitors.
1.2 NEED FOR THE STUDY
Dish TV being the pioneer in DTH industry is facing a very tough competition from other brands who are gaining market share now. They are rated as Asia’s best DTH brand and is of global significance.
By analyzing the market to study customer perception , the company can find out what customers are feeling now and what they actually require. The company can also find out how other competitors gain market share and try to innovate or implement new ideas to sustain in the market.
It is not just to sustain in the market that we require this survey to be done but also to improve
Bibliography: • Perception and satisfaction with direct to home services: a comparative study in Gujarat, India • Dth industry in India – future prospectus by R. Srinivasan , lecturer in commerce, Sengunthar arts and science college, Tiruchengode, Namakkal district, Tamil nadu, India. • Is there a need to develop a separate service quality scale for every service sector? Verification of servqual in higher education services. Suleyman Demirel University The Journal of Faculty of Economics and Administrative Sciences Y.2012, Vol.17, No.1, pp.423-440. • Perception and satisfaction with direct to home services: A comparative study in Gujarat, India Mahesh patel and Mitesh patel, college of computer studies and management, Kadi, Gujarat, India. Websites: • www.serviceperformance.com