Study Regarding Internet Protocol Television : Factors Influencing Its Intention to Use

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STUDY REGARDING INTERNET PROTOCOL TELEVISION: FACTORS INFLUENCING ITS INTENTION TO USE

THESIS
RESEARCH

By
Janice Anastasia Laoda - 1200962675

BINUS INTERNATIONAL
BINUS UNIVERSITY
JAKARTA
(2012)

BINUS INTERNATIONAL
BINUS UNIVERSITY

Information Systems Major

Sarjana Komputer Thesis
Semester Even year 2012

STUDY REGARDING INTERNET PROTOCOL TELEVISION: FACTORS INFLUENCING ITS INTENTION TO USE IN JAKARTA

Janice Anastasia 1200962675

Abstract
Objectives
To identify factors that will affect the respondent’s intention to use Internet Protocol Television in Jakarta. Method
The research is done quantitavely and the data collection method being used is survey or questionnaire. The author decides the framework into four model in order to get the result. Specifically, the statistical analysis being used is Compare means, Simple Linear Regression, Coefficient. Results

The research result that there are 5 factors that relate its intention to use of Internet Protocol Television in Jakarta (Perceived Usefulness, Perceived Security, Attitude, Perceived of Cost, Perceived Playfulness), and there are 2 factors that positively related to Perceived Usefulness (Perceived Control, and Perceived Quality of Services), and there are 2 factors that positively related Perceived Playfulness (Perceived Control, Perceived Content of Quality), and there are 4 factors that positively related to Attitude towards Internet Protocol Television in Jakarta (Perceived Usefulness, Perceived Quality, Perceived Content Quality, Perceived Playfulness).

Conclusion
There are 9 variables that the author uses to identify the factors that affect the customer’s intention to use IPTV; there are also some mediated variables that the author uses in this thesis’s framework. The perceived quality of the content and system were found to have a significant effect on perceived usefulness and perceived playfulness. In addition, perceived control was found to have a significant effect on both extrinsic and intrinsic motivation. A significant relationship was also found between consumer- perceived security and intention. There is one variable that shows no significance influence between the independent (Perceived Cost) and dependent variable (Intention to Use), the result shows that Perceived Cost is less of an issue for user’s intention to use IPTV. For further study it is recommend analyzing the adoption and user satisfaction of IPTV in Indonesia. Finally, this research has educated and enhanced our knowledge of the emerging trend of technology convergence and importance in acquiring customer preference and other strategies.

ACKNOWLEDGEMENT

This title entitled “STUDY REGARDING INTERNET PROTOCOL TELEVISION : FACTORS INFLUENCING ITS INTENTION TO USE” is proposed to fulfill the requirement for completion author’s undergraduate degree in Information System at Bina Nusantara International University.

First and foremost, the author would like to express deepest gratitude to Jesus Christ, for His blessing and guidance in Author’s life and without Him this dissertation would not have been possible.

Another thanks also given to several individuals who in one way or another contributed and extended their valuable assistance in the preparation and completion of this study, without the guidance and the help from them this thesis would not be completed:

* To author’s family, Felix Agung Laoda as my Father, Grace Muliawati as my Mother, Jessica Agustina Laoda as my younger sister, and Jennifer Angelina Laoda as my youngest sister, for their support, prayers, and love during this thesis writing and my whole life. * To my boyfriend, Ivan Lukianto, thank for his patience, love and support, not only during this thesis but during the author’s life. His support and suggestions mean a lot for me. * Ms. Nathalia Devina Widjaja, MbusSys, MPA, as the author’s thesis supervisor, for her patience, support,...
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