Market Research Survey at Tvs Motors

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Market Research Survey at Tvs Motors

By | July 2007
Page 1 of 34
THE CUSTOMER SATISFACTION SURVEY REPORT

FOR TVS motors

SIP project report submitted in partial fulfillment of the requirements for the PGDBM Program

Submitted by,
Anubhav Sharma

ACKNOWLEDGEMENT

I take this opportunity to express my sincere thanks and deep gratitude to all those who extended their whole hearted co-operation and helped me in completing this project successfully.

First of all, I would like to thank Mr. Niraj Kulshreshtha (AGM Planning & Service) for giving me an opportunity to undertake the project in their esteemed organization.

I express my sincere gratitude to my company guide Mr. Deepak Hasija (Area Manager) and Ankur Gupta (Territory manager) for giving me an opportunity to undertake ‘Customer Satisfaction survey as a summer intern. Their inspiring suggestions and timely guidance enabled me to perceive the various aspects of the project in a new light.

In all I found a congenial work environment in the After Sales Service Department at TVS and completion of these projects will mark a new beginning for me in the coming days.

ANUBHAV SHARMA
SUMMER INTERN
IMT NAGPUR


TABLE OF CONTENTS

Executive Summary

Introduction

About The Industry

About The Company

Survey 1 and its analysis

Survey 2 and its analysis

Survey 3 and its analysis

Survey 4 and its analysis

Service station audit and customer satisfaction survey

Interpretations And Conclusion

Recommendations

Limitations Of The Study

Scope For Further Improvements

Bibliography


EXECUTIVE SUMMARY

This report is about the work done during the summer internship program at TVS MOTOR CO. LTD. in the Area Service Department for 2 months in the i.e. from 2nd April 2007 to 2st June 2007. It contains a detailed description of all the projects, which were accomplished at TVS. Before the projects were started we were asked to visit the dealerships and workshops of TVS as well as its competitors and get an idea about their...

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