Consumer Behaviour

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A BRIEF STUDY ON
CONSUMER SATISFACTION
ON
“SUDHA DAIRY”
With special reference to
PATNA DAIRY PROJECT

Feeder Balancing Dairy
Phulwarisharif, Patna- 801 505

SUBMITTED
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF
BACHLOR OF BUSSINES MANAGEMENT (BBM)
DEPTT.OF BUSSINES STUDIES
A.N COLLAGE PATNA-800004
An Autonomous Institute under Magadh University, Bodh Gaya & Affiliated to U.G.C. Recognized and aided by the H.R.D. Govt. of India & AICTE, New Delhi. www.ancpatna.com

Under the Guidance of:
Mr.ANAND PRASAD
LECTURER
DEPTT.OF BUSINESS STUDIES
A.N.COLLEGE,PATNA

Company Guide-
MISS VANDANA
MARKETING OFFICER
PATNA DAIRY PROJECT

GUIDE CERTIFICATE

This is to certified that Rajnish Kumar of BBM II, session 2010-13 bearing an enrollment no80 has done his project report on the topic “consumer satisfaction on sudha dairy” with special reference to patna dairy project under my guidance. During project report his attitude & behavior is found to be cooperative. I wish him all the best for his future career.

Research guide MR. ANAND PRASAD DEPT. OF BUSINEES STUDIES A.N.COLLLEGE, PATNA PH. NO.-0612-2206554 www.ancpatna.com
PREFACE

In the partial fulfillment of the requirement for the award of bachelor of business management (BBM), A.N.COLLEGE, PATNA, one has to undergo vocational training in any business org. For a student of professional course like BBM, practical knowledge is also needed in order to have a experience in a present competitive market. I had an opportunity to undergo six weeks training in “PATNA DAIRY PROJECT”, PATNA and able to make a report on “consumer satisfaction on sudha dairy.” I had tried my best to bring out as much as relevant fact and thus able to make a no. of conclusions.

Rajnish kumar

ACKNOWLEDGEMENT

The Project Title “CONSUMRR SATISFACTION ON SUDHA DAIRY “is mammoth work and can be completed with the help MISS VANDANA, Marketing officer..His constant inspiration and search for better work provides an opportunity to produce original work in this field. I would also like to thanks to MR.ANAND PRASAD and ANIL SINGH, for his work. I acknowledge my indebtedness to my friends, seniors and classmates for their constant inspiration and encouragement.

RAJNISH KUMAR A.N.COLLLEGE, PATNA

TO MEASURE THE SATISFACTION LEVEL
OF
“SUDHA DAIRY PRODUCTS”
AMONG CONSUMERS

* UNDERSTANDING ON CONSUMER ‘S PERCEPTION ON SUDHA DAIRY AS A BRAND * UNDERSTANDINGS AWARENESS REGARDING THE HYGIENE FACTORSOF USING PACKED MILK. * UNDERSTANDING DIFFERENT REASONS (GOOD OR BAD)FOR THEM TOUSE/NOT TO USE ,THE FACTORS AFFECTINGSITS...
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