Questions: 1) Using the full spectrum of segmentation variables‚ describe how GM has segmented the automobile market. Geographic World region: North America‚ Western Europe‚ Middle East‚ Pacific Rim‚ China‚ India‚ Mexico. Climate: Northern‚ Southern Density: Urban‚ Suburban‚ exurban‚ rural Demographic Age: 18 – 24 this segment adore second-hand cool or new efficient cars ; economic efficiency is important as they are not absolutely financially independent 25 – 34 this segment use more
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Marketing Segmentation‚ Targeting Strategy and Positioning of Greggs Plc Marketing segmentation‚ targeting strategy and positioning of Greggs PLC * Table of Contents * Introduction 1 Segmentation analysis 1 Benefits Sought - Healthy food 1 Lifestyle 1 Demographic and Geodemographic 1 Target marketing strategy analysis 2 Price 2 Promotion 2 Positioning Analysis 2 Competitiveness 2 Clarity 3 * Conclusion 3 * References 4 * Appendices 5 Introduction : In these days the business environment
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Saturn Case Study The following paper is on the case study Saturn: An Image Makeover. The case study is an overview of how Saturn‚ a GM company‚ created an image makeover to appeal to a different car buying crowd to maximize profits. This dramatic shift in the original philosophy of the company created a dynamic shift and allowed the company to achieve efficiencies of scale. Using the full spectrum of segmentation variables‚ describe how GM has segmented the automobile market? GM used
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Unit 052 Engage in Personal Development in Health‚ Social Care or Children’s and Young People’s Settings Outcome 1 Understand what is required for competence in own work role. A.C 1 – Describe the duties and responsibilities of own work role. Listed below are the duties and responsibilities of my work role RESPONSIBILITIES - To create a safe‚ happy‚ positive‚ stimulating‚ Multicultural learning environment in which children can be cared for. MAIN DUTIES
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Targeting strategeies for Adidas India :- Targeting segments would be aspiring athletes in the age group of 15 to 35. In the lifestyle and apparel market targets consumers who identify with sport as a way of life and are brand conscious. Focus on Lifestyle There should be a more emphasis to penetrate the lifestyle market deeply‚ without losing sight of its long heritage as the original performance brand. Consumers who may be less active sports participants‚ but who are style setters and
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Describe the roles and the responsibilities of the various levels of government The state government maintains a diverse range of roles and responsibilities for appropriate operation of the states of Australia. The state government is responsible for the conduct of state affairs. This level of government is responsible for everything the federal government is not responsible for‚ though at times both are responsible for the responsibilities. The state level of government differs from the federal
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The specific duties and responsibilities of your job will vary depending on your role and the employer you work for. If you work for a large employer‚ whether in the public‚ private or voluntary sectors‚ you will probably have had a period of induction‚ where you will have learned about: •• the policies and procedures of the organisation •• how the structures work •• the people who are your managers and supervisors. Working for smaller private or voluntary organisations‚ or working as a
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your own role as a teacher and the responsibilities that you feel come with that. Also explain what you feel is not part of your responsibility as a teacher of adults. As a teacher of adults in the Lifelong Learning Sector my own Roles and Responsibilities would be very different and varied from other teachers/tutors in different levels and sectors of education. However‚ there would also be many similarities in core principles and practices. As a teacher it is a part of our role to multitask
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One of the most controversial issues that has been widely debated over the last two decades is the corporate social responsibility of organizations. Opinions about business’s social responsibilities lie mainly between two extremes. At the one extreme is the classical view that states business is an economic institution directed towards profit whose only responsibility to society is to provide goods and services and to return maximum benefits to shareholders (Robbins‚ Bergman‚ Stagg and Coulter‚ 2003:
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A Role of Ethics and Social Responsibilities in Management. Ethics can be defined as a process of evaluating actions according to moral principal of values(A.Alhemoud). Throughout the centuries people were trying to choose between profit and moral. Perhaps‚ some of them obtain both‚ but every time it could have roused ethical issues. Those issues concern fairness‚ justice‚ rightness or wrongness; as a result it can only be resolved according to ethical standards. Setting the ethical standards
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