Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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MBA-IB International Business Environment UNIT – I INTERNATIONAL BUSINESS – AN OVERVIEW Content Outline • • • • • • • • • Introduction Definition and meaning of international business Scope of international business Special difficulties in international business Benefits of international business Understanding of international business environment Framework for analyzing the international business environment Summary Review Questions INTRODUCTION One of the most dramatic and significant
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people. Uganda is ethnologically diverse‚ with at least 40 languages in usage. Luganda is the most common language. English is the official language of Uganda‚ even though only a relatively small proportion of the population speaks it. Access to economic and political power is almost impossible without having mastered that language. The East African Swahili is relatively widespread as a trade language and was made an official national language of Uganda in September 2005. Luganda‚ a language widespread
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First‚ let’s define what is marketing? It is the action or business of promoting and selling products or services. Marketing is much more than just selling and advertising. It plays an essential role in providing consumers with need-satisfying goods and services. Marketing is a subject that touches everyone’s life. It is the means by which a standard of living is developed and delivered to people. Well‚ marketing plays an important role in society and affects my everyday life. It offers outstanding
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The Marketing Environment: Wal-Mart Corporation The Marketing Environment: Wal-Mart Corporation Wal-Mart is one of the world’s greatest assets to most people. It provides consumer’s a place they can go to virtually get anything they need from‚ car repairs‚ to groceries‚ prescription’s‚ even the latest toys and electronics. With all that said‚ this paper relates to the different forces in business that affects business: competitive‚ economic‚ political + legal + regulatory‚ technological‚ cultural
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currently finishing his study at UiTM and has just created an idea for a business. He wants to provide lessons to people on how to use the computer and internet. He believes that this idea will work because many people do not know how to operate the computer and use the internet. He will provide hands-on experience and will also show people on how to search for information‚ how to buy products online and use other online services. Amran knows that many people need his service‚ and hence thinks this
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Cultural factors affecting consumer buying behaviour: Cultural factors have a significant impact on customer behavior.Culture is the most basic cause of a person’s wants and behavior. Growing up‚ children learn basic values‚ perception and wants from the family and other important groups. Marketers are always trying to spot “cultural shifts” which might point to new products that might be wanted by customers or to increased demand. | Consumer purchases are influenced strongly by or there are
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GREEN MARKETING Introduction: In the last decade‚ consumers have become more enlightened on environmental issues. Green marketing refers to selling product or rendering services based on environmental benefit. It came into existence in late 1980s and early 1990s. Green marketing is growing rapidly and consumers are willing to pay a lot for green product. There has been little analysis of the impact of this new market on the consumers and the environment so far. Green marketing affects all areas
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Issue 1 Subway has not only developed as a brand in Australia but also in its marketing strategy due to the early integration of a digital strategy. This has allowed the Subway brand to further own the ‘Healthy Alternative’ position in the fast food industry as is evident in the recent market research reults (Sprout Research‚ 2013). Subway is a worldwide franchising company and is entirely franchise owned. Subway provides a healthy alternative to fast food by allowing customers to build their own
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New Zealand Diploma in Business/Bachelor of Applied Management/Bachelor of Tourism Management MGMT.5541/5941 Fundamentals of Marketing Assignment 1 Summer School‚ 2013 Due Date: Tuesday 14th January 2014 Assignment 1 - Summer School‚ 2013 The assignment comprises 25% of the total marks for the course. 1. Purpose The purpose of this assessment is to: enhance and assess your knowledge and understanding of the theories‚ concepts and techniques
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