the marketplace. No singlecompetitive strategy is best for all companies. f. Publics A public is any group that has an actual or potential interest in or impact on an organization’sability to achieve its objectives. A company should prepare a marketing plan for all of their major publics as well as their customer markets. Generally‚ publics can be identified as being:1). Financial publics--influence the company’s ability to obtain funds.2). Media publics--carry news‚ features‚ and editorial opinion
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Halal Certification: an international marketing issues and challenges by Shahidan Shafie1 Prof. Dr. Md Nor Othman2 Faculty of Business & Accountancy Universiti Malaya‚ Kuala Lumpur‚ Malaysia Abstract Marketing of products and services in the Muslim countries presents a very challenging task to multinational companies (MNC) due to the difference in political‚ economy and socio-cultural aspects. At the same time‚ MNC could not “avoid” targeting Muslim countries as their source of expansion as these
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Survey on Electronic Products Consumption of Undergraduate ----------International Market Research Survey on Electronic Products 1 Consumption of Undergraduate 1 Abstract 3 1.Introduction 3 2. Literature Review 4 3. Research question 6 4. Methodology 6 5. Results: 7 6. Discussion 14 7. Research significance 16 7.1 Developing trend forecast 16 7.2 Purpose analysis 17 8. Conclusion and recommendations
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Introduction Recently‚ many athletes have been expanding their influence beyond their sport by getting involved in a variety of social activities and businesses. In light of modern media culture‚ those athletes are considered ‘‘a social sign‚ carrying cultural meanings and ideological values‚ which express the intimacies of individual personality‚ inviting desire and identification; an emblem of national celebrity‚ founded on the body‚ fashion and personal style’’ (Gledhill‚ 1991‚ p. xiii). The concept
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International and Domestic Marketing Comparison Paper Name University of Phoenix – MKT/450 January 14‚ 2013 Professor: Name India is the second most populated country in the world‚ with nearly one billion people. It has the business environment that attracts multinational companies (MNCs) and because of its massive market size and positive business climate‚ American firms such as General Electric‚ General Motors‚ McDonald
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October 2012 -Role of Marketing in the non-business environment since article “Broadening the Concept of Marketing” by Philip Kotler and Sidney J. Levy was published in 1969 -- Written by Anthony Chi Yuen CHAN 1 Abstract Social economic development over the past 40 years has been drastic over the world. From 1970 to 2010‚ global GDP has grown over 20 times from 3‚288 billion USD to 63‚064 billion USDi. Government consumption expenditure per capita increased from 140 USD to
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________ flow. 3) From the economic system ’s point of view‚ the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. 4) ________ conflict‚ which occurs between different levels of the same channel‚ is more common than ________ conflict‚ which occurs among firms at the same level of the channel. 5) Which of the following are the three major types of vertical marketing systems? 6) The most common
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CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga‚ whose encouragement‚ supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting
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[pic] EAST ASIA Institute of Management ______________________________________________________________ Diploma in Hospitality and Tourism Management HT 1020 marketing in H&T Report ____Title:MARKETING_______ Class: DHT 1 Lecturer: Mr. Jeffrey Lee Group’s Name：killers S/No Names Student ID 1 . Michael 1009/7446 2 . William 1009/7357 3 . Cecily 1206/9880 4 . Allen
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European FMCG company project: Development of an international marketing strategy to enter the UK market [Type the document title] O!live Factor Table of Contents I. Introduction.....................................................................................................................2 a. Summary b. Purpose II. Method.............................................................................................................................3 III. Phase
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