recreation service‚ public service‚ security service and so on… (Encarta Premium 2009) The key component of business is providing quality service for its customers. Quality service requires one way of follow up of the dynamic in the internal and external business environment through information gathering and analyzing to increase customer satisfaction. Customer satisfaction with service quality can be evaluated by comparing presumption of service received with expectation of the service needed.(Google) In
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CUSTOMER PROFITABILITY ANALYSIS Customer profitability analysis (CPA) can be defined as a method used to compare the costs of all the activities used to support a customer or a customer group with the revenue generated by that customer or customer group. It is the analysis of the revenue and costs that relates to the customers which can be determined by considering the similarities and differences in customers’ buying behaviours and customer preferences. From the definition‚ it shows three features
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Karachi is known as the city of lights and it for surely represents itself for what it is known as. It is one of the largest cities in Pakistan and the main business center adding more than 50% of business to the economy of the country. Living in Karachi is exciting as well an enriching and diverse cultural experience. It is a city situated on the shore of the Arabian Sea thus having many beaches for recreational purposes. It is an easy city to get around and visit. Karachi is Pakistan’s most
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products such as clothing and accessories to high-end customers through retail stores. The brand is recognized by customers through its check design that immediately distinguishes the brand from other competitors in the industry. Customers perceive the brand as an icon that reflects fashion but at the same time it reflects luxury and classiness. Burberry targets different types of customers. There are the core customers‚ which were part of the customer base that Burberry targeted it before it was reposition
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There are many different ways to train. Indeed‚ entire books have been written on the ways to deliver training. How can a manager charged with training his or her employees choose an appropriate method? This article defines some of the most common training methods and reviews pros and cons for each one. The method by which training is delivered often varies based on the needs of the company‚ the trainee‚ and on the task being performed. The method should suit the audience‚ the content‚ the business¡¦
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Customer Service Research Paper Before I get into further analysis of my own personal experience‚ I am going to explain about different characteristics that are involved in customer service. Most businesses will tell you that quality customer service is the keystone to success. An essential component of outstanding customer service is the possession of a great staff. Larger companies may be weighed down by employee handbooks that specify the customer service guidelines. Independent‚ smaller businesses
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Part 1: Customer Satisfaction and Loyalty Definition of Consumer Satisfaction: The satisfaction of customer is considered as the popular topic at the practice on marketing and the research as academic in view of the fact that the primary study of Cardozo’s (1965) on the effort of customers‚ their expectations and along with the satisfaction of them. In spite of taking many attempts for measuring and explaining the satisfaction of customer‚ there is not so much consensus conducting in relation
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Can you provide a brief description of this organisation? (Please note you will not be marked on this; it is simply to provide your tutor with a brief outline.) Section 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation
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in these areas. It is thus natural that the rural markets form an integral and important part of the overall market of India. Our nation is made up of around 450 districts‚ and approximately630000 villages which can be sorted out on the basis of different parameters such as literacy levels‚ accessibility‚ income levels‚ penetration‚ etc .The success of any brand in the Indian rural market is very unpredictable. It has always been very difficult to judge the rural market. Many brands have failed miserably
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effectiveness and success of an organization”.Simply put‚ “Leadership is organizing a group people to achieve a common goal”.CONTINGENCY THEORIESA contingency theory is about how leader traits or behaviors are related to leadership effectiveness in different situations. The leader’s situation may either enhance or weaken the effect of a leader’s traits and behaviors. Theories that explains leadership effectives in terms of situational change are called contingency theories of leadership. That is the
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