Below are the revised case lists for CS532 students using 11th Edition of text book. You will be asked to choose ONE of the following individual projects from each group‚ answering the questions posed at the end of the case: · (Individual) Due 7/19/11: (Choose one of the following) · Page 10-11 Virtual Meetings: Smart Management · Page 23-24 UPS Completes Globally with Information Technology · Page 50-51 Air Canada Takes Off with Maintenex · Page 53-54 Fresh‚ Hot‚ Fast Can Information Systems
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usage‚ availability‚ cost‚ offer promotion‚ shine of the clothes after they are washed. Q5.Identify the competitors of the company and their products. Ans:- The competitors of HUL are Procter and Gamble(P&G)‚Reckitt Benckiser‚ Dabur‚ Colgate Palmolive‚ Marico‚ Godrej Consumer Products‚ CavinKare ‚Anchor ‚Nestle‚ Nirma and RSPL(Ghari) and some other regional players. Competitors of Surf excel: - Rin/Wheel :-Internal competitors from HUL. Ariel/Tide:- Procter and Gamble(P&G) Ghari:-
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1. Background Established in 1837‚ the Proctor & Gamble Company has grown from a small‚ family operated soap and candle company into the world’s largest consumer product that has the revenue of more than 83 billion US$ in 2008. Also in 2008‚ the company rank 5th on Fortune’s “Global Most Admired Companies” and No. 1 in the Household & Personal Products. However‚ P&G was not able to maintain consistent performance throughout its history. Because of failed leadership of former CEO Mr. Durk Jagar
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BALANCE SHEETH‚ P& L STATEMENT AND CASH FLOW STATEMENT FOR THE FOLLOWING COMPANIES. FIND OUT ANY RELEVANT‚ DERIVED AND CONCEALED INFORMATION FOR THEM. KINDLY HIGHLIGHT THE FINANCIAL IMPLICATION FOR THE SAME. HINDUSTAN UNILEVER LIMITED ITC COLGATE PALMOLIVE PROCTER AND GAMBLE HYGIENE AND HEALTH CARE MARICO INDUSTRIES Managerial Economics Please limit your comments to eight pages. Your paper should not summarize the material in the assigned readings; rather‚ it should use the information in
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MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck‚ Whitening ‚ 2in1‚ Center Fresh‚ Gum Care‚ Sensitive‚ Kids.It was earlier positioned
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many uncertainties about the marketing environment of that country. Colgate-Palmolive is a good example of the companies which are successful in international marketing and its success is a result of its expansion strategy which emphasizes on all these essential facts. Colgate-Palmolive Co. was founded in 1806 by William Colgate‚ and today the company sells its well-known products in more than 150 countries. Colgate-Palmolive is in a very desirable position‚ which many other firms can only dream
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fast to the values that got owners Tom and Kate Chappell started more than three decades ago‚ providing insight into how a small firm can grow while staying true to its founding principles in the midst of competition. Now that Tom’s has been sold to Colgate‚ one wonders if those principles can be sustained in a large corporate environment. Getting Tom’s of Maine Going Tom and Kate Chappell‚ dreaming of a line of all-natural‚ environmentally friendly household products‚ started Tom’s of Maine in
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Chonlaros Rattanataros ID # 5202040142 MK.601 Economic Analysis (Part II) Homework II – Judo in Action 1. In each of the four cases‚ does the entrant or challenger (i.e. Softsoap‚ Red Bull‚ supermarkets‚ Freeserve) have a competitive advantage when they market? Would they if the incumbents imitated their product offerings immediately? Softsoap According to the time of the case‚ bar soap is the product which is the market leader until late 1977‚ Minnetonka release Soap Machine that is the first time
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Company Introduction Colgate-Palmolive is one of the largest Fast-moving Consumer Goods (FMCG) producers in the world. The company markets its products in over 200 countries and territories which consist of four core global businesses: Oral Care‚ Personal Care‚ Home Care and Pet Nutrition. In 2011‚ the company has hit net sales of US$ 16.7b in worldwide which consistently rose at 7.5% to an all-time record level. (source: Colgate 2011 financial report) By focusing in Oral Care‚ the world’s largest
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Colgate Palmolive Case Analysis “Position Niche vs. Mainstream: In Respect to Sales Cannibalization” Analysis of the marketing strategic for Colgate-Palmolive’s (CP) new product launch of “Precision by Colgate” Toothbrush. How we would recommend to position (niche vs. mainstream)‚ brand‚ and communicate the product in respect to sales cannibalization of the existing Colgate-Palmolive product “Colgate Plus” to ensure achieving the highest possible return. Positioning: Consider Appendix 1.
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