Judo Stategy

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  • Topic: Marketing, Colgate-Palmolive, Filling station
  • Pages : 2 (761 words )
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  • Published : December 20, 2010
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Chonlaros Rattanataros ID # 5202040142 MK.601 Economic Analysis (Part II) Homework II – Judo in Action 1. In each of the four cases, does the entrant or challenger (i.e. Softsoap, Red Bull, supermarkets, Freeserve) have a competitive advantage when they market? Would they if the incumbents imitated their product offerings immediately? Softsoap According to the time of the case, bar soap is the product which is the market leader until late 1977, Minnetonka release Soap Machine that is the first time to have liquid soap in the market and continuously launch Softsoap in 1980. Softsoap entered to the market as the first mover, gain a competitive advantage and become to the market leader. However, competitive advantage of Softsoap is not able to preserve the market share when it is attacked by big players in the market as P&G and Armour-Dial which are produce the liquid soap after. Red Bull Red Bull has a competitive advantage in term of focusing on the specific market and distribution strategy. It focus on the energy drink segment which has a small percentage from soft drink industry. They success in access to the consumer which is Red Bull assess that big player as Coke and Pepsi are probably not come to play in this category. Moreover, using its own distribution network can build brand image and it’s the easy way to keep Red Bull uniqueness. Supermarkets In U.K. Petrol Price War case, supermarkets had the competitive advantage but they are not sustainable because it’s depend on gasoline price and the location. Lower price gasoline was the factor to persuade customers to the store while the authority of setting gasoline price was the major gasoline retailers. Freeserve Cutting price is not quite a competitive advantage, in case of Freeserve, it effort to provide service in low price expect to outcome AOL while AOL not only be internet service provider but also provide content valuable as interactive news, entertainment shopping, information, email service and so on....
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