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Marketing Management Study Surf Excel

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Marketing Management Study Surf Excel

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  • September 2011
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Marketing Management Assignment

Q1. Select a product. Ans:- The produce we have selected is Surf Excel.

Q2. Identify the company.
Ans:- The company to which Surf Excel belongs is Hindustan Unilever(HUL).

Q3. Describe various product lines of the company.
Ans:- a.Food Brands:-
1.Kwality walls
2.Lipton
3.Kissan
4.Annapurna
5.Bru
6.Taj Mahal
7.Brook Brond
8.Knorr
9.Modern bread

b.Home care brands:-
1.Active Wheel
2.Cif
3. Domex
4. Comfort fabric softners
5.Rin
6.Sunlight
7.Surf Excel
8.Vim
9. Pepsodent
10.Close Up
11.Pureit

c.Personal Care brands:-
1.Hamam
2.Lux
3.Breeze
4.Vaseline
5.Lifebuoy
6.Ponds
7.Fair and Lovely
8.Sunsilk
9.Liril
10.Pears
11.Clinic Plus
12.Lakme
13.Axe
14.Aviance
15.LEVER Ayush Therapy
16.Dove
17.Rexona

Q4. Identify the parameters related with the product.
Ans:- Parameters related to Surf Excel are:- Cleaning effectiveness, fragrance, quantity usage, availability, cost, offer promotion, shine of the clothes after they are washed.

Q5.Identify the competitors of the company and their products. Ans:- The competitors of HUL are Procter and Gamble(P&G),Reckitt Benckiser, Dabur, Colgate Palmolive, Marico, Godrej Consumer Products, CavinKare ,Anchor ,Nestle, Nirma and RSPL(Ghari) and some other regional players.

Competitors of Surf excel: -
Rin/Wheel :-Internal competitors from HUL.
Ariel/Tide:- Procter and Gamble(P&G)
Ghari:- Rohit surfactants private Ltd
Nirma:-
Other local powder

Sr. No.| Questions| Answer 1| Answer 2| Answer 3| Answer 4| Answer 5| 1| Do you like the product?| Yes(21)| | | No(14)| |
2| If yes, why? If no, why not?| Cleanliness/shine of clothes after washing| Fragrance is good| Reliability of HUL| Less fragrance| Need to remove more quantity to remove stains| 3| What are other alternatives?| Ariel (11)| Tide (16)| Rin/Wheel...