| Brand Personality | | | | Brand Personality Just like human beings‚ a brand soon assumes a personality. It is a set of characteristics associated with a brand. Drawing analogy with human personality‚ brand personality is unique‚ distinctive and enduring and provides the brand a differentiation from competitive offerings. It is built by the overall experience of the consumer with the brand ‚ which inturn is affected by the expected value from the brand. There are many forces that
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products also like soaps‚ shampoos‚ etc. so our project mainly focuses on the market and study of BATH SOAPS IN INDIA. It consists various multi national and domestic companies. Major players are Unilever(HLL)‚ Nirma‚ Godrej‚ Johnson & Johnson‚ colgate-palmolive‚ etc. Our main focus is on Hindustan lever ltd‚ Nirma‚ and Godrej. HLL is having largest market share within our country which gives tough competition to other local and domestic companies also. Bath soap market is gradually developing very
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Grande École Programme 2nd year – Semester 4 2012-2013 MARKETING STRATEGY Session 3 Case study Strategic segmentation and the extensions of the ’Le Petit Marseillais’ brand (1994-2005) Teaching Department : MARKETING Course Director : Bruno GODEY Authors : Bruno GODEY & Chantal LAI Doc. Ref. N° : © Copyright Groupe ESC Rouen. Tous droits d’utilisation et de reproduction réservés. WORK TO BE DONE 1st part Based on the information provided‚ you will carry out
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American company that owns the licensing rights to Close Up‚ Church & Dwight Co.‚ also leads the way in marketing some of the bigger name brands. The oral health care market in the United States is saturated with many household brands such as Crest and Colgate‚ and entry for Close Up will require prodigious strategy and an increase in marketing dollars. Close Up’s brand identity plays the fundamental human need for closeness. Reaching out the LGBT market in advertising and communication is becoming a new
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11 10. Secondary players 12 11.Review of literature 12-14 12. Research objectives 15 13.Research methodology 16-19 14.Panoramic View 20-22 15. Income based classification 23-24 16.Socio – economic classification 25-28 17.Age demographics 28-29 18. Geographical dispersion 30 19. Analysis 31-60 20.Conclusion 61-62 21.Suggestions & recommendations 63 22.References 64-65
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PROJECT ON:- “RURAL ADVERTISING” A PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES In partial fulfillment of requirements of the course By: SHREYA SOOD UNDER THE SUPERVISION OF prof.Jidnya Patil DEPARTMENT OF BMS
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Introduction Softub Canada began in 1990 as a distributor for Softub USA. The product is a portable foam hot tub with pump and hydro-therapy jets. It can be plugged into any household 120 volt receptacle. It is covered with marine vinyl and totally self contained. The product was developed in the mid-1980’s and the U.S. manufacturer‚ holds several patents relating to its heating system. Since those early years the company has evolved from a distributor‚ to an assembler‚ into a full scale manufacturing
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• While analysing a company’s product‚ a common fallacy can be focusing on the final outlook of the product and that gives rise to a naïve approach. Analysts should consider and analyse all major product decisions that the company may have carried out including quality‚ features‚ options‚ style‚ brand name‚ packaging‚ sizes‚ after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including
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| |Introduction of the organization NAME: Chemi & Cotex Industries Ltd. “BETTER PRODUCTS FOR BETTER LIVING” Chemi & Cotex Industries Ltd. a company established in 1975 is engaged in manufacturing & marketing of FMCG Goods‚ Industrial & Household Plastics and metal products. It is a member company of the Mac Group whose history can be traced back to the 1880’s when entrepreneur and explorer Kanji Jeraj Manek departed on a dhow from Jamjodpur‚ Gujarat‚ to the East African coastline in search
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16-09-2014 Introduction International Business R Sugant PGDM Term II: 2014-16 Brush with Colgate tooth paste [Colgate Palmolive‚ US] Drive Swift Car [Suzuki‚ Japan – with components mfd in India & Japan Using Oral B tooth brush [P&G‚ US] Use Samsung mobile [Korea] Bathe with Dove soap [HUL‚ Anglo Dutch] Work on Acer computer [Taiwan] And Garnier shampoo [L’Oreal‚ France] Use Nivea Deo [ Beiersdorf‚ Germany] With Windows & MS Office s/w [US – designed
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