2. HUL Website (http://www.hul.co.in/) 3. HUL CLSA Conference‚ Investor Presentation (24th Sept.‚ 2008). 4. Reckitt – Benckiser Website (http://www.reckittbenckiser.com/site/RKBR/Templates/Home.aspx?pageid=1) 5. Colgate – Palmolive Website (http://www.colgate.co.in/app/Colgate/IN/HomePage.cvsp) 6. Emami Group Website (http://www.emamigroup.com/Brands) 7. CMIE 8. Wikipedia
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make Dabur India’s best FMCG company by 2004. In the same year‚ Dabur revealed plans to increase the group turnover to Rs 20 billion by the year 2003-04. To achieve the goal‚ Dabur benchmarked itself against other FMCG majors viz.‚ Nestle¢‚ Colgate-Palmolive and P&G. Dabur found itself significantly lacking in some critical areas.
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Assignment 3 and 4 There are two case incidents. One is on teamwork‚ the other is on leadership. You are expected to use what we have learnt in class to answer the questions (50-100 words for each). Due on 16th Week (Dec.27)‚ not the day of final exam. Case Incident 1 Teamwork: One Company’s Approach to High Performance At ICU Medical Inc.‚ teams haven’t always been the answer. A maker of medical devices‚ the San Clemente‚ California company was founded in 1984 by current chief executive
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has taken various initiatives like dental health camps to promote good oral care. Manufacturers have used advertising campaigns to promote higher consumption of toothpastes and toothbrushes. Colgate and HUL together account for over two-thirds of the organized toothpaste market. In toothpowder market‚ Colgate‚ HUL and Dabur are the major players. The report analyzes the oral care market in India. It also provides a brief overview of the world and US oral care market. The report also profiles the major
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perspective‚ de Wit & Meyer ‚ 285-292. Chui‚ M. (2011‚ November). Mckinsey & Company. Retrieved June 10‚ 2014‚ from Inside P&G ’s Digital Revolution: http://www.mckinsey.com/insights/consumer_and_retail/inside_p_and_ampgs_digital_revolution Colgate-Palmolive Company E.Porter‚ M. (2008). The five competitive forces that shape strategy. Harvard Business Review ‚ 78-93. Grant‚ R. (2005). Analyzing Resources and Capabilties. Comtemporary Strategic Analysis‚ Grant‚R.M. ‚ 130-185. Johnson‚ B. (2012‚ October
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Case Study: P&G- Gillette Merger The P&G-Gillette merger is one of the biggest mergers in the history of the consumer goods industry. The merger gives P&G access to new products and markets‚ and change the dynamics of the consumer goods industry. |On January 28‚ 2005‚ Cincinnati-based P&G announced its investment deal to acquire Boston-based Gillette for $57 bn to become the world’s largest |[pic][pic][pic][pic][pic][pi| |consumer goods company. The annual sales of the combined entity
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Rural shop audit – A study on FMCG brands sold in rural shops in Tamil Nadu K Arul Rajan Gone were the days when a rural consumer went to a nearby city to buy “Branded” products and services. The impact of globalization has made significant change in the rural markets and is felt as much as in urban. Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban‚ witnessing a rise in sales. Today‚ rural markets are critical for every marketer
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A. G. Lafley: Innovating P&G’s Innovations Table of Contents Synopsis 4 Which Industry does P&G compete? 4 What are the Tangible and Intangible Resources? 4 Tangible Resources 4 Intangible Resources 4 Major Issues 5 P&G’s Strategic Health in 2005 5 Mission 5 External Environment Analysis 5 Porter’s Five Forces 5 Internal Characteristics 6 SWOT Analysis 8 Key Success Factors 9 Critical Development Factors 10 What factors are critical for
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targeting urban area while Azadi dish bar is targeting rural area. Lemon Max Bar Introduction Lemon Max Bar is a quality washing bar. Lemon Max Bar is a with leadership among dish wash segment of FMCG in Pakistan. Lemon Max Bar is product of Colgate Palmolive which was launched in 1982 with scourer embedded tagline “Hara Kaam Maun Khara Nimbo Ki Taqat Say Bhara”. Lemon Max Bar Consumers Primary shoppers of Max Bar are women and housewives and secondary are men purchasing household items. Brand is
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Introduction Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics
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