Lemon Max
Market Analysis
Dishwash market of Pakistan is a bar driven market. Vim’s major competitor is Max while the rest of the brands like Safoon, Anna Bar are very small in size.
Price
Price is very important for this category. In order to market share, competitors use price as a unique selling point (USP).
Max is a price leader in dish wash market. Max and Vim are price tag parity and both are price premium. Vim is low grammage and high price although it is not a noticeable difference. Price comparison of Bars between Vim and Max according to SKUs are as follows. Max Bar | Vim Bar | Small Bar Pack (110 grams) cost Rs. 12 | Small Bar Pack (110 grams) cost Rs. 12 | Number of SKUs | Bar (200 grams) cost Rs. 22 | Long Bar Pack (330 grams) cost Rs 32 | Long Bar Pack (300 grams) cost Rs.33 |
Product Portfolio
Max Protfolio includes Max Bar, Azadi Dish Bar, Max Sourers, Max Liquid and Max Antibacterial. Max Bar is targeting urban area while Azadi dish bar is targeting rural area.
Lemon Max Bar
Introduction
Lemon Max Bar is a quality washing bar. Lemon Max Bar is a with leadership among dish wash segment of FMCG in Pakistan. Lemon Max Bar is product of Colgate Palmolive which was launched in 1982 with scourer embedded tagline “Hara Kaam Maun Khara Nimbo Ki Taqat Say Bhara”.
Lemon Max Bar Consumers
Primary shoppers of Max Bar are women and housewives and secondary are men purchasing household items. Brand is used for dish washing at home with the essence of lemon in it. Many year of sale and consumption at home consumers have approved Max Bar is a high quality product with many benefits.
Lemon Max Growth Period
Max Bar with strong, lemon-like, grease cleansing action and name that gave impression of foreign brand. Brands pass through ups and down then got stabilized and become market leader in terms of sales and Brand name.
In 1985,brand manager learnt that consumer perceive that scourer damaged the dishes then they launched max liquid to overcome this
Dishwash market of Pakistan is a bar driven market. Vim’s major competitor is Max while the rest of the brands like Safoon, Anna Bar are very small in size.
Price
Price is very important for this category. In order to market share, competitors use price as a unique selling point (USP).
Max is a price leader in dish wash market. Max and Vim are price tag parity and both are price premium. Vim is low grammage and high price although it is not a noticeable difference. Price comparison of Bars between Vim and Max according to SKUs are as follows. Max Bar | Vim Bar | Small Bar Pack (110 grams) cost Rs. 12 | Small Bar Pack (110 grams) cost Rs. 12 | Number of SKUs | Bar (200 grams) cost Rs. 22 | Long Bar Pack (330 grams) cost Rs 32 | Long Bar Pack (300 grams) cost Rs.33 |
Product Portfolio
Max Protfolio includes Max Bar, Azadi Dish Bar, Max Sourers, Max Liquid and Max Antibacterial. Max Bar is targeting urban area while Azadi dish bar is targeting rural area.
Lemon Max Bar
Introduction
Lemon Max Bar is a quality washing bar. Lemon Max Bar is a with leadership among dish wash segment of FMCG in Pakistan. Lemon Max Bar is product of Colgate Palmolive which was launched in 1982 with scourer embedded tagline “Hara Kaam Maun Khara Nimbo Ki Taqat Say Bhara”.
Lemon Max Bar Consumers
Primary shoppers of Max Bar are women and housewives and secondary are men purchasing household items. Brand is used for dish washing at home with the essence of lemon in it. Many year of sale and consumption at home consumers have approved Max Bar is a high quality product with many benefits.
Lemon Max Growth Period
Max Bar with strong, lemon-like, grease cleansing action and name that gave impression of foreign brand. Brands pass through ups and down then got stabilized and become market leader in terms of sales and Brand name.
In 1985,brand manager learnt that consumer perceive that scourer damaged the dishes then they launched max liquid to overcome this