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Tide vs. Hammer

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  • October 2012
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Matt Ficke
Dr. Megan Gannon
English 151
9/27/2012

Tide vs. Arm & Hammer

Washing laundry has been a part of everyday people’s lives for a very long time. However, what people are struggling with now is what soap to use. In todays world the top leading companies in laundry detergent are Tide and Arm & Hammer. The laundry business is a long term industry with roots tracing back before the invention of washing machines. Both of these products have been around for a long time and both are among the industry leaders. Both advertise and compete with each other using multiple forms of media. Both of these products advertise to everybody, because everybody wants and needs their clothes washed. All washes detergents are advertised seasonally, this mean different scents and different products come out in the spring and fall. The main thing these two companies have is the fact they both have widely recognized media and advertising campaigns.

The Tide advertisement includes all of these materials: Tide bottle, Tide logo, and black lettering. The advertisers use a red background which appears to be a rough side of a barn. This really shows how well their product softens and cleans towels. In addition, the red background also helps bring out the black lettering at the top of the ad and the small black lettering as well at the bottom. When viewers see this ad they’re going to like the fact that both lettering is easy to see and read. Also the ad includes a big bottle of Tide detergent, which is the main focus of the ad and of course the Tide logo which is known worldwide. I would say that this ad is directed towards single men and women, and parents. This ad is successful because of the simplicity of its and that Tide detergent has been around for so long.

The Arm & Hammer advertisement includes all of these materials: two Tide bottles, Arm & Hammer logo, and a white lettered title. This...