Employee Engagement

Topics: Unilever, Marketing, Saponification Pages: 27 (7284 words) Published: January 26, 2013
Project on Bath Soap

A Project Report

Project on Bath Soap marketing



FMCG industry is the most emerging industry nowadays in Indian as well as global market. In India it is the 4th largest market, which shows that how important the industry is and how much it contributes towards our economy.

FMCG includes the personal care products also like soaps, shampoos, etc. so our project mainly focuses on the market and study of BATH SOAPS IN INDIA. It consists various multi national and domestic companies. Major players are Unilever(HLL), Nirma, Godrej, Johnson & Johnson, colgate-palmolive, etc.

Our main focus is on Hindustan lever ltd, Nirma, and Godrej. HLL is having largest market share within our country which gives tough competition to other local and domestic companies also. Bath soap market is gradually developing very fast and day by day many new varieties, flavours, and fragrances, are added in it by various companies to exist in the market.

Our project consists study of 3 major players of bath soap market and their SWOT analysis, BCG Matrix, 5 forces model of the industry and the companies. Various suggestions and recommendations are also been given to the FMCG sector bath soap segment. HLL is the most dominating company across the world in FMCG sector due to its vertical and horizontal integration. Then also Nirma and Godrej are trying to give tough fight to it.

Main mantra for success of the companies is the diversification of their business and their products. Thus the study provides detailed study of FMCG sector with focus on bath soap industry.

Soap has been with us in one form or another for thousands of years. The story goes that in Rome in around 1,000 B.C. at a place called Sapo Hill, the women were washing their clothes in a small tributary of the river Tiber, below a religious site where animal sacrifice took place. They noticed that the clothes became clean upon contact with the soapy clay which was dripping down the hill and into the water. It was noticed later that this cleansing agent was formed by the animal fat soaking through the wood ashes and into the clay soil. Strangely, in the first century A.D., the Romans are credited with the making of a soap-like substance using urine. The ammonium carbonate in the urine was reacted with oils and fat in wool to form this 'soap'. During the Eighth Century the Spanish and Italians began making what was more like modern soap from Beech Tree ash and Goat fat, whilst the French are credited with replacing the animal fat with Olive oil. In England during the 17th century under King James I, soap makers were given 'special privileges' and the soap industry started developing more rapidly, although soaps were generally still made using caustic alkalies such as potash, leached from wood ashes and from carbonates from the ashes of plants or seaweed. The soaps made in this way were harsh and often rather unpleasant. Soap as we know it today did not come about until the 18th century, when Nicholas Le Blanc, a Frenchman, discovered a reliable and inexpensive way of making sodium hydroxide (caustic soda), or lye as it is known to the soap maker, which forms the base with which soaps are made to this day. Further developments in soap making were pioneered in Britain during the late 18th century with the invention of 'Transparent' soap by Andrew Pears, the son of a Cornish farmer. This refined soap was known then as it is now as Pears Transparent Soap. Over the years and to the present day, opaque soaps have remained the favourite, mainly because transparent soaps tend to be more expensive and also don't last as long. Factors likely to encourage soap marketing and consumption in developing countries in the future include: • More discriminating educated and aware consumers.

• Growth of the media, especially TV
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