Case Study-Nokia Group 4.02: Elsard Haanstra S2177315 Lan Huang S2536447 Daniël Koster S2198835 Weixiang Wang S2509652 Joyce van Zenderen S2195445 Contents: 1. Problem Statement The problems Nokia faces are increasing price pressure‚ intense competition and slower growth. Meanwhile‚ changing environment and customer needs are problems Nokia are encountering. How can Nokia maintain its market share on 37.8% in a maturing industry in the next three years? 2. Customer
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Exercise week 1 (Fin. Accounting) Mr. Sloppy has left you a list of balances with instructions to prepare a closing balance sheet (at end of year) and a profit and loss account both in standard UK format. He has left you with no further instructions: Accumulated profit at beginning of the year Accumulated depreciation at beginning of the year Administrative expenses Cash Corporation tax Cost of sales Current liabilities Debtors Dividends paid Fixed assets Interest expenses Long term liabilities Owner’s
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QUESTION 2 a) Describe the four (4) types of consumer buying behavior. (10 marks) b) Mr. Kareem is a managing director of a software company and he is planning to purchase a new car for his family. Identify and demonstrate the stages in his buying decision process. (15 marks) c) QUESTION 3 a) Identify two (2) types of the environmental forces that affect the company’s ability to serve its customer. (5 marks) As a new marketing manager working for an automotive manufacturer‚ you are required to develop
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The buying decision process * Technical process that a consumer undergoes in deciding the purchase of any product or service. The process includes need recognition‚ information search‚ and evaluation of alternatives‚ purchase decision and post-purchase decision. It occurs within an individual whenever he makes a purchase decision. The length of time of this process varies for each individual. Some make a decision in a split of a second as in a neural network. Others take some time >SYNTHESIZE
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brand. Some of the various tools used by Nokia include: Public relations and press releases Sponsorships Events marketing High value for money Brand Value: It is the job of estimating the total financial value of the brand. The brand valuation is done on yearly basis for all ht global brands that have value greater than $ 1 billion. Nokia is one of the top 10 brands in the world for past several years here is the brand value of Nokia in past 5 years: Year Position Brand Value
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.....................................................12 Question 1 A) Introduction The major stages in the consumer buyer decision process are actually a systematic method of the Marketing‚ in order all the consumers can be engaged into all the purchases‚ such as the buying of a house or car to the groceries of the day. To be precise‚ it is the process which mixes the psychology of consumer behaviour and the interests of marketers in understanding the behaviour of the consumer‚ in order
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3. Research Finding and Conclusion: 1. Table‚ chart‚ calculation and interpretation: 3.1 Customer profile: 3.1.1 Customers’ Age: Age Midpoint (x) Frequency (f) Percentage <18 12 11 11 ≥18<30 24 25 25 ≥30<55 42 47 47 ≥55 67 17 17 Total 100 100 Table 3.1.1: The age of customers (Authors research) Chart 3.1.1: The age of customers Mean = f(x)f = 38.45 Variance = fx2f – x2 = 273.6 Standard deviation = 273.6 = 16.54 Mode 30-55 Median belong to ≥30<55 group SD độ lệch chuẩnMD
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一、三星集团概况 Samsung Group was founded in 1938‚ initially mainly exported to South Korea Peninsula‚ dried fish‚ vegetables and fruits‚ gradually extend to sugar‚ pharmaceutical‚ textile and other manufacturing industries‚ and established as a family business. Its subsidiaries include: Samsung‚ Samsung SDI‚ Samsung SDS‚ Samsung‚ Corelle‚ Samsung‚ Samsung Samsung network fire‚ Samsung Securities‚ Samsung‚ Samsung‚ Samsung‚ Samsung Aerospace Engineering and Samsung life‚ by Lee family members management
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Nokia is a well known brand in the world of mobile communication and it is the world leader in the industry because of its history‚ name‚ reliability and unique products and provision of protected solutions. It is one of the most well-known companies and it has offices all over the world. The main product of Nokia is mobile phones and it also deals in household items. Nokia recognizes its corporate responsibility and states that “in all parts of business it makes corporate responsibility a part of
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II decision process in nevertheless generic. Discuss The decision making process is extremely complex in case of the category II decision process. Yet‚ it is not generic as the circumstances and the opinions of each of the decision makers’ matters a lot. People from different parts of the world may approach decision making based on their cultural backgrounds‚ value systems and also based on their capacity and willingness to take risk by bypassing the steps involved in the process of decision making
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