Marketing, Consumer Decision Making

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Table of contents
Quation 1....................................................................................................................3 * Part A..............................................................................................................3 * Part B..............................................................................................................5

Quation 2....................................................................................................................8
Quation 3....................................................................................................................10
Refferences.................................................................................................................12

Question 1
A)
Introduction

The major stages in the consumer buyer decision process are actually a systematic method of the Marketing, in order all the consumers can be engaged into all the purchases, such as the buying of a house or car to the groceries of the day. To be precise, it is the process which mixes the psychology of consumer behaviour and the interests of marketers in understanding the behaviour of the consumer, in order to produce more effectively market products and services to them. The approach has multiple steps. However the major stages are five which are the following. Need Recognition

Need recognition is the first stage of the decision-making process. To be precise, this step is actually the process in which the consumer performs a basic research for the product or the providers which are interested him, if they can cover his needs and offer to the consumer the best solution for him. Moreover, this stage has two processes, an internal and an external process. Internal process is a recall of past experiences. External process is the use of other resources such as internet or discussion with other consumers. (Kotler and Armstrong 2008) Information Search

The second step is the information search. This stage is actually the process in which the consumer performs a basic research for the product or the providers which are interested him, if they can cover his needs and offer to the consumer the best solution for him. Moreover, this stage has two processes, an internal and an external process. Internal process is a recall of past experiences. External process is the use of other resources such as internet or discussion with other consumers. (Kotler and Armstrong 2008 ; http://www-rohan.sdsu.edu/~renglish/370/notes/chapt05/)

Evaluation
The third step is the evaluation. In this stage is the consumer considers and evaluate the products or the providers based on certain criteria, such as quality, convenience, price, guarantee, durability and many others criteria. In other words, the consumer evaluate a variety of elements based on criteria which are important to him when trying to find a product or provider which would cover his needs. (Kotler and Armstrong 2008) Purchase

The following step is the purchase. In this stage is the consumer presents his money for the product or the services. To be precise, it is the stage in which the consumer has determined which is the best solution for his money (Best value for money). (Kotler and Armstrong 2008) Post-Purchase Evaluation

The final step is the post-purchase evaluation. The consumer in that step evaluates his buying based on previous expectations. In other words, if the use or experience after the purchase of the product or services met his expectations. He might repeat purchase if he feel pleasure for his buying or he would not likely repurchase and perhaps spread negative messages for the product or services, if he would feel that he waste his money. (Kotler and Armstrong 2008; http://www.ehow.com/info_8775570_five-steps-consumer-decisionmaking-process.html)

Question 1

B)

Introduction

The main goal of a marketer is to approach and understand what...
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