Nokia Analysis

Nokia is a well known brand in the world of mobile communication and it is the world leader in the industry because of its history, name, reliability and unique products and provision of protected solutions. It is one of the most well-known companies and it has offices all over the world. The main product of Nokia is mobile phones and it also deals in household items. Nokia recognizes its corporate responsibility and states that “in all parts of business it makes corporate responsibility a part of decision making’’.
Mission statement: Nokia is “CONNECTING PEOPLE”
Goal: The goal of Nokia “In every business place where WE operate to be a good corporate citizen and be an accountable and causative member of society and serve young people to structure their own place in the world”.
Target market: The target market of Nokia is spread widely. The demand of Nokia products is worldwide and it has given first choice on other cellular companies of the world. If we compare the rates of Nokia with other similar companies then it come to know that Nokia has low rates compared to others, and the performance of Nokia products is very good and have many interesting features so most people prefer Nokia. Nokia products have big market place in Asia, America and the Middle East. Due to manufacturing of Nokia products in GSM and AMPS technologies, it meets requirement of every kind of customers.
MICRO AND MACRO ENVIRONMENTAL FACTORS:
Marketing environment: The factors outside the market which affect the capability of marketing management in developing and continuing successful transactions within target customers.
Categories of marketing environment:
1. Micro environment
2. Micro environment
Micro environment:
The following factors are micro environmental and affect the organization: * Dealers * Consumers * Competitor * Marketing rules * General public
Macro environment:
The following factors are macro environmental and affect the organization: *