Decision Making Process In Purchaseing Nokia Or Samsung Mobile Essays and Term Papers

  • Strategic Report of Samsung Mobile Uk

    1. Abstract Samsung is best known as one of the world’s biggest sellers of smart TVs, it is also the world’s second biggest handset seller after Nokia. To explore Samsung’s success this report develops a theoretical framework for analyzing their strategies in UK market, it first explores the external...

    Premium | 2571 Words | 9 Pages

  • Smart Phones in India : Samsung

    during the same period. This has in turn propelled the rise of mobile manufacturing companies also significantly with Nokia and Samsung the largest players in the organized sector. In the recent years, Samsung has aggressively marketed its mobiles and captured a huge market share. Through this report, we...

    Premium | 5007 Words | 15 Pages

  • Business Research Proposal

    Appendices Abstract: Mobile phones have become the necessity of today’s life that’s why the industry of mobile is the one with the toughest competition. Various researches have been done in seeing that how consumers chose among various brands of mobile phones. The purpose of our research...

    Premium | 4669 Words | 14 Pages

  • The Marketing Plan of Honda

    Executive summary The mobile phone and phone device market in Vietnam is developing and with the high growth rate of phone users, Vietnam becomes a potential market of phone company. First introduced in 1996, until now Nokia is one of the popular brands in Vietnam. Understanding customer needs and...

    Premium | 1717 Words | 6 Pages

  • Buying Decision Process of Sony Xperia V

    “My Buying Decision Process of SONY XPERIA V” Submitted To DR. HUMAYUN KABIR CHOWDHURY Professor School of Business Studies Southeast University Submitted By Md. Tanvir Hossain ID-2013010004111 Batch: 14th, Section: (A) Southeast University Subject: Marketing Management Southeast University ...

    Premium | 1337 Words | 5 Pages

  • Consumer Behavior

    feels, reveals something about the kind of person he or she is. To do the following exercise I have taken the help of buyer’s decision process to understand that how the decision was being made. | The person whom the question were asked is Mr. Pravin Wakle, who has recently done EPGDM from NMIMS, Bangalore...

    Premium | 763 Words | 3 Pages

  • Demographic Factors Such as Age, Income, Gender and Profession with Brand Choice and Brand Switching of Mobile Phone Handset Users in Mumbai

    India being the country with the second largest population in the world it has unmatched scope for brands to exploit the large untapped market for mobile phones in India. Especially with recent statistics showing us that markets in the developed countries have already been exhausted and have been exploited...

    Premium | 26409 Words | 95 Pages

  • Comparison

    PROJECT REPORT ON CASE STUDY OF NOKIA & SAMSUNG COMPARATIVE ANALYSIS BETWEEN NOKIA & SAMSUNG SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION Under Punjab Technical University, Jalandhar   SUBMITTED BY ...

    Premium | 8894 Words | 42 Pages

  • Positioning of Samsung Mobile

    2012, p.309), Samsung Mobile tries to cover whole mobile and smartphone market. Today company’s product lineup includes almost any possible smartphone or mobile. Samsung doesn’t refuse to produce cheep & simple mobiles, in case that there are still popular on the market, as a second mobile or communication...

    Premium | 671 Words | 6 Pages

  • Tesco Goes Global

    Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Mobile Phone Buying Behavior Of Consumers; A Comparative Study Of Rural And Urban Consumers In Pakistan By Hashim Zameer, Rashid Saeed & Raheel Abass Bahauddin...

    Premium | 3065 Words | 21 Pages

  • value chain analysis

    confined their menu as per local Indian customers. SAMSUNG Samsung is one of the biggest and largest billion dollar company in around the world. In 2007, Samsung surpassed the 100 billion dollar milestone in yearly sales. This milestone makes Samsung one of the world's top 3 electronic companies in the...

    Premium | 3196 Words | 10 Pages

  • Cross culture

    1.0 Introduction “Nokia envisions a world where connecting people to what matters empowers them the most of every moment” Olli-Pekka Kallasvuo, Nokia CEO. Nokia is a truly global Corporation, headquartered in Finland. It is the world leader in mobility that commanding a 40% shares of the global market...

    Premium | 3084 Words | 9 Pages

  • Ashish Tel

    PREFACE The project gives an insight of the telecom sector. It basically helps understanding the brand preference of students with regard to mobile phones. It helps us to know what are the basis on which a students chooses a particular brand when he/she purchases a new handset. The project will help...

    Premium | 5143 Words | 19 Pages

  • Corporate Social Responsibility

    Title: Corporate Social Responsibility Submitted By Karthick.N II MBA BSMED Contact Details: E- mail: pmnkarthick@gmail.com Mobile: 9382363738 1 INTRODUCTION Corporate Social Responsibility embraces the range of economic, legal, ethical and discretionary actions that affect the economic...

    Premium | 3512 Words | 29 Pages

  • Nokia

    BEHAVIOUR REPORT ON NOKIA SUBMITTED TO: SUBMITTED BY: Dr. Sanjay Kumar Harsha Vats (PGDM-2011-13) EXECUTIVE SUMMARY: This paper is about launching a new product of Nokia in Indian market. First of all this paper describes the literature in context of mobile industry, origin and...

    Premium | 4157 Words | 10 Pages

  • business

    Why Nokia lost, and Samsung won How's this for a reversal of fortune: Nokia was once the world's biggest cell phone manufacturer, having introduced the first mass-market mobile handset. On Monday, it sold its devices division to Microsoft for $7.2 billion -- a fraction of the $250 billion it was worth...

    Premium | 1026 Words | 3 Pages

  • brand preference of mobile phones

    A PROJECT REPORT ON Brand Preference of Mobile Phones Among the Students of Indian School of Mines Submitted To: Department of Management studies Submitted By: NAME: KOTA NAVANEETH Admission No. - 2009JE0502 MINING ENGG. WITH MBA (X-Semester) |Page ACKNOWLEDGEMENT When I embarked...

    Premium | 4976 Words | 48 Pages

  • Impact of Marketing Mix on Brand Reputation of Nokia and Samsung

    Industry Overview The researchers have chosen two well-known cellular manufactures i.e., Nokia and Samsung. First of all the researchers have appended information about the two corporate brands. The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between...

    Premium | 2022 Words | 6 Pages

  • Consumer buying process model

    Consumer Buying Decision Process: Mobile Phone CHAPTER 1 INTRODUCTION Page 1 of 15 Consumer Buying Decision Process: Mobile Phone 1.1 Origin of the report: As the students of MBA program in East West University is assigned to prepare a term paper on “Consumer buying process model” and it...

    Premium | 2542 Words | 19 Pages

  • Strategic Analysis on Nokia

    1.0 INTRODUCTION Company Background: Nokia always adapting over the past 150 years and it has evolved from a riverside paper mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people. Nokia has total nine production facilities across the world and the lasted...

    Premium | 5557 Words | 16 Pages