• Smart Phones in India : Samsung
    involvement purchase, often it is not possible for consumers to go through the complete rational decision making model. Hence they rely their purchase based on brand value they associate with mobile. From our survey and interviews, we found that Nokia has the strongest brand value. This brand value...
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  • Strategic Report of Samsung Mobile Uk
    style experienced many changes during the early 90s. For company’s history, Samsung mostly adopted Japanese management style, such as authoritarianism in management, top-down decision-making process, seniority system. But during the 90s with the strong entrepreneur Chairman Lee, the company...
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  • Business Research Proposal
    competition. Various researches have been done in seeing that how consumers chose among various brands of mobile phones. The purpose of our research is to see that why consumer’s preference shifted towards Samsung over Nokia as Samsung has gained the number one position in the world. This research will help...
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  • The Marketing Plan of Honda
    -production process. Environment Analysis Macro-environment are the major external and uncontrollable factors that influence a company’s decision making and affect its strategies and performance. Analysis factors helps Nokia determine their target and make suitable strategies. The tool used to scan the...
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  • Buying Decision Process of Sony Xperia V
     cognitive process of selecting a course of action from among multiple alternatives. Common examples include shopping and deciding what to eat. Decision making is said to be a psychological construct. This means that although we can never "see" a decision, we can infer from observable behavior that a...
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  • Positioning of Samsung Mobile
    customer decision-making process more quickly than rational. (Customer behavior, мой чаптер) There is no information in any available source about Samsung Brand Mantra, but according to company’s vision “New Technology, Innovative Products and Creative Solutions” (офиц сайт), it is so clear to...
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  • Nokia
    Product: (http://2.bp.blogspot.com)(beinggadget.com) (http://3.bp.blogspot.com) NEW PRODUCT UNDER NOKIA :( Nokia Lumia 622-New product) Tag line: Making it best, Among the rest! Nokia is a leading brand in India. Nokia has launched range of mobile phones in Indian market. Nokia keeps on innovates...
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  • Consumer Behavior
    BLACKBERRY CURVE SMART PHONE What | BlackBerry Curve | How much | Rs. 10,000(Approx) | When | Decemeber-2011 | Where | Mobile Store, Koramangala | How | Physical Stores | Aspects of Consumer Behaviour (Pravin Wakle Behaviour) :Buyer Decision Process Analysis of the customer: The...
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  • Demographic Factors Such as Age, Income, Gender and Profession with Brand Choice and Brand Switching of Mobile Phone Handset Users in Mumbai
    rational problem solving behavior and in most cases complex decision making. To acquire the new mobile phone follows this traditional view of buying process. It has been noted that purchase intention have both utilitarian and hedonic features, and thus it can also be proposed that the purchase...
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  • value chain analysis
    the Main adversary for Samsung. Most importantly, Samsung and Nokia are the two biggest mobile phone makers, who take up the largest market share. Second, Samsung Group and Nokia Company are worldwide multinational organizations. In the undertaking organizational structure, they have much in common...
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  • Tesco Goes Global
    making a purchase decision we used AHP (analytic hierarchy process). We prioritize factors through AHP. This describes better results. Our findings indicate that rural consumers more focus on the functions of mobile phone and they are price conscious on the other hand urban consumers more focus...
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  • Ashish Tel
    operating in different industries, where they use their technological skills, distribution network, market knowledge and brand name. Four large manufacturers of mobile phones are today dominating the global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition to these companies...
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  • Comparison
    the 20th century .to this date Samsung are dedicated to the 3g industry . making video, camera phones at a speed to keep up with consumer demand .Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100%increase in shares...
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  • business
    Why Nokia lost, and Samsung won How's this for a reversal of fortune: Nokia was once the world's biggest cell phone manufacturer, having introduced the first mass-market mobile handset. On Monday, it sold its devices division to Microsoft for $7.2 billion -- a fraction of the $250 billion it was...
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  • Jiayi Liu
    Samsung (20.6%) and Motorola (8.6%). In the global industry is optimistic about NOKIA, on January 2007, Apple released its smartphone: iPhone, it is open a new pattern of the smartphone market. The Apple’s CEO Steve Jobs said that we are re-invented the mobile phone, this allows people to a new...
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  • Brand Prefernce of Mobile Phone
    CAGR of 33.7% for 2004- 2010. 1.7 MAJOR GLOBAL PLAYERS   Table 1.7.1: showing market share of major global players of mobile phones in 2009 Company | 2009 Market Share (%) | Nokia | 38 | Samsung | 20 | LG...
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  • Cross culture
    , headquartered in Finland. As in the 2012, Nokia Corporation become world’s second-largest mobile phone maker by unit sales that after Samsung. However, the mobile handset industry is marked by declining prices and depressed margins making companies look at low cost production options. Nokia, in order to...
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  • Corporate Social Responsibility
    , their market share also dropped significantly to around 31 percent from 56 percent in the same period. Their share was displaced by Chinese and Indian vendors of low-end mobile phones. In Q1 2012, based on Strategy Analytics, Samsung surpassed Nokia sold by 93.5 million units and 82.7 million...
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  • Brand Prefference of Mobile Phones
    different industries, where they use their technological skills, distribution network, market knowledge and brand name. Four large manufacturers of mobile phones are today dominating the global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition to these companies there are many...
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  • Compative Study on Nokia and Samsung
    phone and a phone combined mp3 player towards the end of the 20th century .to this date Samsung are dedicated to the 3g industry . making video, camera phones at a speed to keep up with consumer demand .Samsung has made steady growth in the mobile industry and are currently second but competitor...
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