Competitive Analysis of Nokia Vrs Samsung Mobile

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POSTGRADUATE DIPLOMA IN MANAGEMENT

MARKET SURVEY
ON
“COMPARATIVE ANALYSIS OF SAMSUNG V/S NOKIA MOBILES IN BHUBANESWAR MARKET” UNDER THE GUIDANCE of PROF. CHUMKI CHATERJEE

PRESENTED BY:- SARMISTHA SARKAR

TAPENDRA SAHANI
JOYJIT MUKHERJEE
SHUBHAJIT CHANDRA
DINESH KUMAR SAHOO DIVYALOCHAN SHETTY

ACKNOWLODGEMENT

We would like to express our sincere gratitude to our faculty guide, PROF. CHUMKI CHATTERJEE for taking out his precious time and guiding to our team for market survey. With the help of his valuable suggestion, guidance and encouragement, we are able to perform this survey. We would also like to thanks BHARATIYA VIDYA BHAVAN for giving opportunity to get this small but relevant exposure to the market sector while doing our project. Last, but not least, we would like to thanks my college, who helped and gave us support at critical junctures during the making to this survey in one way or another.

CERTIFICATE OF APPROVAL
This is certifying that the report entitled:
Comparative Analysis of Samsung v/s Nokia Cell Phones in Bhubaneswar Market

This is to certify that the project titled “Market Survey on Comparative analysis on Samsung v/s Nokia mobile in Bhubaneswar’’. Submitted by Tapendra Kr. Sahni, Sarmistha Sarkar, Subhajit Chandra, Dinesh Kr. Sahoo, Divyalochan Shetty and Joyjit Mukherjee, to BHARATIYA VIDYA BHAVAN (BHAVAN’S CENTER FOR COMMUNICATION AND MANAGEMENT, Bhubaneswar Kendra, as a part of survey report which has to be carried out on the part of their study for award of PGDM degree, is a record of bonfire MARKET SURVEY carried out under my supervision and guidance during the academic session 2012-2014.

Prof. T. N ShuklaProf. Chumki Chatterjee
(Associate Principal)(Faculty Guide)

INDEX

Executive Summery
Introduction of survey
Objectives of the survey
Scope of the survey
Limitation of the survey
Research methodology
Sample planning
Data description
Questionnaires
Data analysis
SWOT Analysis
Findings
Suggestion
Conclusion

Executive Summary
We have started our survey on 6th November, 2012. We choose some area in Bhubaneswar to conduct our survey like Market Building area, Big Bazaar Mall area and Kharvel Nagar area. The main objective of our survey is to find out the market leader between Samsung and Nokia in Bhubaneswar cell phone market. The survey, in such vast area is not an easy task but fortunately we got the support from our respective mentor, all faculties & our buddies, their co-operation help us to achieve our objective. Truly saying we tried our best to interact with different age category of people, and tried to understand their views, perception on cell phones and cell phone brands. Some other important things also were to find out the no. of brand loyal customers of Samsung and Nokia in Bhubaneswar cell phone market and to find out what are the different features of cell phone that Bhubaneswar’s consumer seeks while buying a cell phone. After the survey we found a large number of people in Bhubaneswar market like Nokia cell phone rather than Samsung. Most of the people in Bhubaneswar use cell phone for general purpose only. Here people like applications and extra features in cell phone but in cheaper rate. This survey helped us to understand the perceptions and views about cell phone brands in the mind of Bhubaneswar’s people. The interaction which we made with the...
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