PAGE INTRODUCTION OF NOKIA…………..…………………………………………….2 HISTORY AND BACKGROUND……………………………………………………..2 BUSINESS ENVIRONMENT: INTERNAL ENVIRONMENT OF NOKIA…………………………………………..3 VISSION STATEMENT OF NOKIA………………………………………………….3 MISSION STATEMENT……………………………………………………………….4 OBJECTIVES OF NOKIA……………………………………………………………..4 CHANGING NATURE OF ORGANISATION………………………………………5 MANAGEMENT AND ORGANISATIONAL STRUCTURE:
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Ansoff Matrix for Nokia Market penetration Product development Market development Diversification Current markets New markets Figure: The Ansoff matrix Market penetration The aim of market penetration is to sell existing products to an existing market‚ to do this Nokia must do a few things: ■ Change the pricing scheme (for example‚ penetration or competitor based) ■ Introduce discounting ■ Start up a different advertising campaign or consider changing
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buyer’s decision-making process is a way to better understand the way consumers go about when purchasing a product or service. It gives marketers a great insight into the world of buyers and the factors that affect their final decision‚ such as emotions‚ environment‚ and attribute-based decisions. It is a complex process in which internal and external factors have an impact on the buying decisions of the consumer. There are five stages through which a consumer passes‚ before coming to a decision on the
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Module Corporate Strategy Assessors Marie Kerr‚ Dr David Pollard Report Title Critically examine the rationale of the recently announced Nokia and Microsoft strategic partnership Presentation Deadline 13 April 2011 Student Name Gul Aliskan Hammad Hafeez Ufuk Can Cindioglu Umer Zia Zhenhua Ma Contents 1. Introduction-----------------------------------------------------------------------------------------------------3 2. Market analysis ----------------------
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| 1.Introduction of the company :- Samsung Mobile is the part of Samsung Electronics. As we know Samsung Electronics is famous worldwide for their electrical products. Mobiles are one of the major products of the Samsung Company. The major part of the revenue is contributed by the Samsung Mobile to the Samsung Electronics. Samsung Mobile is the world’s second largest mobile company after over taking the Nokia and Motorola in the last year. Initially Samsung was started in South korea in Daegu with
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REPORT ON USERS OF SAMSUNG CELL PHONES IN NITTE Submitted by: Sahana Hegde Sahana Shetty Salian Kavitha Shankar Samarth Shetty Sandesh Shetty K Sandesh Tendulkar I MBA – „C‟ Submitted to: Dr. Sudhir. M Associate Professor JUSTICE K S HEGDE INSTITUTE OF MANAGEMENT NITTE 30/5/2013 DECLARATION We hereby declare that this Research report titled “Users of Samsung cell phones in Nitte” has been prepared by us during May 2013 under the valuable guidance & supervision of Prof
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November 2012 The Nokia and Samsung Brand Personality in China* Wendian Shi1**‚ Yanhong Luo2 and Liheng Yang2 Educational School‚Shanghai Normal University‚ shanghai‚ China 1 Educational School‚ Ningxia University‚ Yinchuan‚ China 2 Email: swd_nx@shnu.edu.cn Abstract The purpose of this paper is to study and compare the brand personality of Nokia and Samsung in Chinese situation for brand building reference. This paper investigated Nokia and Samsung brand personality. Results
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Comparing Nokia mobile phones Vs Samsung mobile phones‚ one can clearly see that both the companies are working hard to give users handsets which will make them more interacting. PRLog (Press Release) - Aug. 7‚ 2009 - High tech Nokia mobile phones have created a wave in mobile phone market through out UK. Many companies are launching mobile phones ranging from basic to high end segment with cutting edge technology to grab a respectable place in market. Nokia and Samsung are among those companies
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and explain the characteristics that affect consumer behaviour and outline the consumer decision-making process as it relates to Apple iPod Introduction ‘Consumer purchases are influenced strongly by cultural‚ social‚ personal and psychological characteristics’ (Kotler‚ Armstrong‚ Wong & Saunders). This report will investigate the characteristics that affect consumer behaviour and the consumer decision-process as it relates to the purchase of an Apple iPod. This report will be describing and explaining
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Ethical Decision Making Process Ethics and Legal Issues in Counseling CNSL 5307–VC07 Dr. Simmons October 27‚ 2013 Introduction While every job and every position is considered important in their own right‚ certain professions have greater direct impacts on individual’s well beings than others. One such profession is that of a counselor. Counselors serve in a variety of settings‚ to a variety of clients and to meet a variety of different goals. As a result‚ the nature of the
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