inputs regarding the project work. I am also thankful to friends who helped me in understanding of the topic given in an easier way. Executive Summary This report aims at analyzing and reporting on the economic analysis of Dabur India Ltd (DIL) for the brand Dabur real fruit juices. The real fruit was launched in 1995 with as its first product. In the very first year of its launch it crossed Rs. 100 million in turnover. Over the
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DABUR INDIA LTD. - GLOBALIZATION CASE ANALYSIS ECONOMIC ANALYSIS FOR BUSINESS DECISIONS (EABD) CASE SYNOPSIS Set in June 2007‚ the case is about an Indian enterprise attempting what few other consumer packaged goods (CPG) companies from emerging markets have attempted to do i.e.‚ move beyond national geographical boundaries to the global arena. In most emerging markets‚ including India‚ CPG is a local business characterized by indigenous players aspiring to rule at provincial levels. Very
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Dabur 1.)About Company - History(head ‚ when started ‚ FMCG‚Logo) ‚ overview of financial details. 2.)Portfolio 3.)Successful Brands ‚ not so Successful 4.)Any announcement or signals of new launch. 5.)Market Capitalization ‚ sales penetration etc. 6.)Future Forecast ‚ Recommendation 7.)Competitors. Dabur - Celebrate Life - Banyan Tree- Longevity - healthy-banyan tree- protection.- 4th Largest FMCG in India - 127 years of legacy- $5 Billion Capitalization -Revenues of 6146 Crores-Leading
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Mr. VIVEK KAWTERA Jitendra Kumar DVSIM (P.G.D.M. 4th Sem.) CONTENTS • ACKNOWLEDGEMENT • INTRODUCTION OF DABUR a. Organization • HISTORY OF THE DABUR a. Board of director b. Management committee c. Business policy • PERFORMANCE APPRAISAL a. Objective of performance appraisal b. Definition • RESEARCH METHODOLOGY a. Research objective
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Rural marketing of Dabur Here is an interesting example of rural marketing in India FMCG major Dabur is unleashing a marketing blitz across the country through beauty pageants‚ singing contests and model hunts to penetrate rural and semi-urban market. Dabur is focusing on states like UP‚ Punjab‚ Bihar‚ Rajasthan and MP for promoting various brands‚ including Dabur Amla Hair Oil‚ Vatika hair care range and Gulabari skin care products. Target Segment: Rural sales accounts for 50 per cent of Dabur’s
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Product Mix of Dabur India Ltd. Submitted To Submitted By Mr. Alok Rai Sanjeev Kumar Patel MFM Ist Semester Type Public (NSE‚ BSE) Industry Health Care‚ Food Founded 1884 Founder(s) Dr. S K Burman Headquarters Dabur Tower‚ Kaushambi‚ Sahibabad‚ Ghaziabad - 201010 (UP)‚ India Area served Worldwide Chairman Dr. Anand Burman CEO Mr. Sunil Duggal Products Dabur Amla‚ Dabur Chyawanprash
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Dabur India Limited: Brand Architecture _�_ Branded House: DABUR INDIA LIMITED Dabur India Ltd. started off as a small pharmacy‚ but has grown and expanded into a powerful FMCG force in the Indian market. It is right up there in the mix with the FMCG moguls like HUL‚ P&G etc. in terms of sales‚ revenue and market penetration. Dabur has always been an organisation hinged on strong R&D and product development adhering to stringent quality norms. The Indian connection has helped Dabur in becoming
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1. INTRODUCTION [pic] Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care‚ Oral Care‚ Health Care‚ Skin Care‚ Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company‚ Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years‚ we have been dedicated to providing nature-based solutions for a healthy
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Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. They have a strong financials year on year. Compare to last year some financials facts about dabur : Total sales were recorded as INR 7073 crores and up by 5.1%. Net profit INR 913.9 crores up 19.7% Market capitalisation us $5 billion Following chart shows net sales over years (in INR crores ) These stats shows that Dabur is financially very strong and doing well
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SUMMER PROJECT REPORT ON FINANCIAL MODELING OF DABUR Under the guidance of Mr.DheerajVaidya‚ Director Corporate Bridge Consultancy Pvt. Ltd. In partial fulfilment of the requirements For the award of MASTER IN MANAGEMENT STUDIES(MMS) (Affiliated to university of Mumbai) VIVEKANAND EDUCATION SOCIETY’S INSTITUTE OF STUDIES AND RESEARCH CHEMBUR‚ MUMBAI Submitted by Sumit B. Agrawal ROLL NO: 01 MMS 2012-2014 Declaration By Candidate I wish to state that the work embodied
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