AGENDA : AGENDA Dabur – The Brand Product Offerings Brand Equity-Analysis Brand Equity Why Restructuring? Branding strategy SWOT Analysis Marketing Mix Slide 2: Dabur India is the 4th Largest FMCG Company in India Legacy of over 100 years Strategic Business Units in Health care‚ Personal care and Food products Dabur has a turnover of Rs.1899.57 crore with powerful brands like Dabur Amla‚ Dabur Chyawanprash‚ Real‚ Vatika and Hajmola Bottom Line Driven Company Product marketed in over 50 countries
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Why might a business firm pursue other objectives besides the objective of maximum profits? What objectives other than profit maximisation might a firm pursue? Is this possible in a competitive world? The traditional theory of business behaviour tends to make a general assumption that businesses possess the information‚ market power and motivation to set a price and output that maximises profits. Profits being defined as the difference between the total revenue received by a firm and the total
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Impact of stress on employee work profile By Harshini Sandadi Enrollment no-A30601912032 1. Introduction to study: Human resource is a set of individuals who make up workforce of an organization‚ business or an economy Stress is a universal element experienced by employees around the globe. Stress has become major problem for employer particularly in developing nations where the employer doesn’t realize the impact of stress on employee performance. 2. The problem statement: * Depression
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EQUAL OPPORTUNITIES Dabur is committed to promoting diversity among teams in the broadest sense possible (in terms of gender‚ age‚ training‚ origins‚ disability‚ etc.) in order to improve performance and become increasingly innovative and competitive. The organization does not employ nor encourages forced‚ bonded or child labour and conducts proper checks and audits to ensure that their contractors follow their example. At Dabur‚ all employees are of equal value. Nobody shall be discriminated at
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FORTIFY PAP Category for Mosquito Repellents Objectives of Research The major objective of the research is to:- * Identify touch points for reaching the consumers. * How to create relevance for PAP category. * Identify the barriers for usage of Odomos. Data Sources To collect the data we followed primary research method to collect data. Primary Data Questionnaire Survey Structured Personal Interview Questionnaire Design Sample Design My sample size consist of
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Dabur India - Working Capital and Cost Management Dr. Narender L. Ahuja‚ Institute for Integrated Learning in Management‚ New Delhi‚ India Ms. Sweta Agarwal‚ Institute for Integrated Learning in Management‚ New Delhi‚ India ABSTRACT After running as a family business for over 100 years‚ when in late 1990s the management of the Dabur was handed over to a team of professional managers‚ the new management faced a gigantic task of improving performance in several critical areas. In particular
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Project Report On “Dabur India Limited” Submitted To: Prof.Momita mam BY: 29-Rashmi Gawand 37-Priyanka Jagtap DABUR INDIA LIMITED Dabur India LimitedDabur India Ltd. is the fourth largest FMCG Company in India. Dabur deals in Health care and Personal care products. Today‚ Dabur has a turnover of Rs.1899.57 crores. The market penetration of Dabur is of about 1.5 million retail outlets all
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LOGO OF THE COMPANY Chapter-2 INTRODUCTION Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care‚ Oral Care‚ Health Care‚ Skin Care‚ Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company‚ Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years‚
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For a change‚ the boardroom meets the classroom. The Rs 1‚899.57 crore Dabur India’s efforts to enter B-school classrooms in search of innovative ideas and business strategies to double its turnover and profit by 2009-10 has already thrown up around 100 potential acquisition targets for the home-grown FMCG giant. Dabur‚ in an attempt to infuse some fresh thinking and forge closer ties with campuses‚ is conducting a national case study contest called ‘Navigator’. Several innovative ideas and business
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New appraisal pill for Dabur staff Writankar Mukherjee‚ TNN Apr 22‚ 2008‚ 12.00am IST KOLKATA: FMCG major Dabur India is going to revamp its appraisal policy for 2‚600-odd employees across the country. The company has decided to move beyond plain-vanilla annual increments to a system of continuous employee reward. The move has been undertaken based on recommendations from noted HR consultant Hewitt Associates. There will also be spot awards to recognise employees on the spot at any time‚ for
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