Faculty of Commerce
Product Mix of Dabur India Ltd.
Submitted ToSubmitted By
Mr. Alok RaiSanjeev Kumar Patel
MFM Ist Semester
TypePublic (NSE, BSE)
IndustryHealth Care, Food
Founder(s)Dr. S K Burman
HeadquartersDabur Tower, Kaushambi, Sahibabad, Ghaziabad - 201010 (UP), India
ChairmanDr. Anand Burman
CEOMr. Sunil Duggal
ProductsDabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real
Net income(INR) 425 Crore (2008-09)
Total assets(INR) 559 crore (2008-09)
Employees3000 (Approx.) 
DivisionsDabur Nepal Pvt Ltd (Nepal),
Dabur Egypt Ltd (Egypt),
Asian Consumer Care (Bangladesh),
Asian Consumer Care (Pakistan),
African Consumer Care (Nigeria),
Naturelle LLC (Ras Al Khaimah-UAE),
Weikfield International (UAE), and
Jaquline Inc. (USA).
Fem Care Pharma,
A product mix (also called a product assortment) is the set of all products and items a particular seller offers for sell.
A product mix consists of various product lines. The consume care portfolio of Dabur consists of skin care, hair care and home care products. In each these categories, the company has different brands and variants.
A company’s product mix has a certain width, length, depth and consistency.
CHDPersonal and Home CareFoods
* The width of a product mix refers to how many different product lines the company carries. * The length of a product mix refers to the total number of items in the mix. * The line of a product mix refers to the total numbers of brands company carries in single width portfolio. * The depth of a product mix refers to how many variants are offered of each product in the line.
| | | Product-Mix Width|
Product –Line Length| | Consumer Health Care| | | | | | Health Care Herbal Supplements Health Supplements | Oral Care| Digestive| ConsumerHealth-OTC| Consumer Health-ethical| | | | | | | | Isabgol| Chywanprash| Red Toothpaste| Hajmola| Pudin Hara| Stresscom| | | | | | | | | | CleanNclear/GreNeem| ChywanPrakash| Babool Toothpaste| Hajmola Candy| Active Antacid | Broincoid| | | | | | | | | | Boswellia| Chywan junior| Babool Mint Fresh Gel| | Honitus Cough Syrup| Madhuvaani| | | | | | | | | | Forskohlin| Honey| Lal Dant Manjan| | Honitus Lozenges| Trifgol| | | | | | | | | | Gymnema| Glucose-D| Promise Toothpaste| | Shilajit Gold| Lipistat| | | | | | | | | | Livfit Vegcaps| Dabur Nutrigo Total| Meswak Toothpaste| | Active Blood Purifier| Rheumatil Gel| | | | | | | | | Triphla| Dabur Nutrigo Woman| | | Shankhpushpi| Rheumatil Oil| | | | | | | | | Lavan Bhaskar Churan| | | | Badam Oil| Rheumatil Tab| | | | | | | | | Hingwastak Churan| | | | Super Thanda Oil| Mensta| | | | | | | | | Sitipaladi Churan| | | | Lal Tail| Ring Ring| | | | | | | | | Ashwagandha| | | | Janma Ghunti| Itch Care| | | | | | | | | Shilajit| | | | Gripe Water|...