Product Mix of Dabur

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Banaras Hindu University

Faculty of Commerce

Assignment
Product Mix of Dabur India Ltd.

Submitted ToSubmitted By
Mr. Alok RaiSanjeev Kumar Patel
MFM Ist Semester

TypePublic (NSE, BSE)
IndustryHealth Care, Food
Founded1884
Founder(s)Dr. S K Burman
HeadquartersDabur Tower, Kaushambi, Sahibabad, Ghaziabad - 201010 (UP), India
Area servedWorldwide
ChairmanDr. Anand Burman
CEOMr. Sunil Duggal
ProductsDabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real
Net income(INR) 425 Crore (2008-09)
Total assets(INR) 559 crore (2008-09)
Employees3000 (Approx.) [1]
DivisionsDabur Nepal Pvt Ltd (Nepal),
Dabur Egypt Ltd (Egypt),
Asian Consumer Care (Bangladesh),
Asian Consumer Care (Pakistan),
African Consumer Care (Nigeria),
Naturelle LLC (Ras Al Khaimah-UAE),
Weikfield International (UAE), and
Jaquline Inc. (USA).
SubsidiariesDabur International,
Fem Care Pharma,
newu
WebsiteDabur.com

Product Mix

A product mix (also called a product assortment) is the set of all products and items a particular seller offers for sell.
A product mix consists of various product lines. The consume care portfolio of Dabur consists of skin care, hair care and home care products. In each these categories, the company has different brands and variants.

A company’s product mix has a certain width, length, depth and consistency.

Dabur
Product-Mix Width
CHDPersonal and Home CareFoods
Product-Line &
Length

* The width of a product mix refers to how many different product lines the company carries. * The length of a product mix refers to the total number of items in the mix. * The line of a product mix refers to the total numbers of brands company carries in single width portfolio. * The depth of a product mix refers to how many variants are offered of each product in the line.

| | | Product-Mix Width|
Product –Line Length| | Consumer Health Care| | | | | | Health Care Herbal Supplements Health Supplements | Oral Care| Digestive| ConsumerHealth-OTC| Consumer Health-ethical| | | | | | | | Isabgol| Chywanprash| Red Toothpaste| Hajmola| Pudin Hara| Stresscom| | | | | | | | | | CleanNclear/GreNeem| ChywanPrakash| Babool Toothpaste| Hajmola Candy| Active Antacid | Broincoid| | | | | | | | | | Boswellia| Chywan junior| Babool Mint Fresh Gel| | Honitus Cough Syrup| Madhuvaani| | | | | | | | | | Forskohlin| Honey| Lal Dant Manjan| | Honitus Lozenges| Trifgol| | | | | | | | | | Gymnema| Glucose-D| Promise Toothpaste| | Shilajit Gold| Lipistat| | | | | | | | | | Livfit Vegcaps| Dabur Nutrigo Total| Meswak Toothpaste| | Active Blood Purifier| Rheumatil Gel| | | | | | | | | Triphla| Dabur Nutrigo Woman| | | Shankhpushpi| Rheumatil Oil| | | | | | | | | Lavan Bhaskar Churan| | | | Badam Oil| Rheumatil Tab| | | | | | | | | Hingwastak Churan| | | | Super Thanda Oil| Mensta| | | | | | | | | Sitipaladi Churan| | | | Lal Tail| Ring Ring| | | | | | | | | Ashwagandha| | | | Janma Ghunti| Itch Care| | | | | | | | | Shilajit| | | | Gripe Water|...
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