CASIRJ Volume 5 Issue 2 [Year - 2014] ISSN 2319 – 9202 IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR: A DESCRIPTIVE STUDY Ms. Jyoti Kasana Assistant Professor Lakshmibai College Deptt. Of Commerce (University of Delhi) Mr. Naveen Chaudhary Assistant Professornaveenchaudhary1711@gmail.com Lakshmibai College Deptt. Of Economics (University of Delhi) Abstract: The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive
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| | | | | EXECUTIVE SUMMARY Bajaj Allianz Life Insurance Company Limited is a union between Allianz AG‚ the world’s leading insurer and Bajaj Auto‚ one of India’s most respected names. Allianz AG is a leading insurance conglomerate globally and one of the largest asset manager in the world‚ managing asset worth over a Trillion Euros (over Rs 55‚00‚000 crores). At Bajaj Allianz‚ Allianz AG has more than 110 years of financial experience in over 70 countries and Bajaj Auto‚ trusted for over 55
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APSM Project – Effective Strategies in Domestic BPO Market Advance Program in Strategic Management Project on Effective Strategies in Domestic BPO Market Project Team Members Mohammad Mohsin Chakradhar Nalam Hemant Kewalya Mohd Anwar Pasha APSM Batch 03 -1- @2010 Indian Institute of Management Calcutta APSM Project – Effective Strategies in Domestic BPO Market Table of Contents 1. 2. ABOUT THE STUDY ------------------------------------------------------------------------------------------------3
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| | |SUMMER PROJECT | |5th semester | |ANALYZE THE IMPACT OF CELEBRITY ENDORSEMENT WITH NON-CELEBRITY ENDORSEMENT
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Introduction Blue Chip Blue chips are the biggest‚ most stable‚ and often the most reputable companies in existence. The term comes from casino houses‚ whihc use colored plastic chips to represent the money patrons gamble with. Traditionally‚ blue chips were the most valuable color chip of all; but in gambling today blue chips are among the lowest valued chips‚ and also the most widely recognized. This is in standing with the financial industry’s strong feeling for its own history: investors
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A project Report on “LOGISTICS AND SUPPLY CHAIN MANAGEMENT OF AMUL MILK” Submitted by AKANSHA JAISWAL AT AMUL GUJARAT
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Page 1 TABLE OF CONTENT S. No Content Page No 1. Executive Summary 2 2. Introduction to HUL 3 3. History of HUL 6 4. Corporate Governance in HUL 16 5. Corporate Social Responsibility 18 6. Company Structure 17 7. Brands for Life 21 8. Market Analysis 44 9. Performance Analysis 47 10. SWOT Analysis 50 11. Recommendations 55 12. Project Shakti 59 13. Conclusion 60 Page 2 14. Bibliography 61 EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company
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CHAPTER 1 INTRODUCTION The project tried to find out the consumers perception about Keragem Kesamrith hair oil. In this project give some suggestions and recommendations for effective working of organizations. The study try to find out opinion about advertising level of kera coconut oil‚ price of Keragem Kesamrith herbal hair oil‚ distribution of Keragem Kesamrith herbal hair oil‚ brand image of Keragem Kesamrith herbal hair oil‚ consumer satisfaction of Keragem Kesamrith herbal hair oil‚ taste of
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MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And‚ consumer (the end user)‚ who makes a market‚ are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this
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A THESIS ON AGENCY RECRUITMENT IN INSURANCE INDUSTRY WITH SPECIAL REFERENCE TO ICICI PRUDENTIAL [pic] BY SUMIT ANAND 09JU00200044 A THESIS ON AGENCY RECRUITMENT IN INSURANCE INDUSTRY WITH SPECIAL REFERENCE TO ICICI PRUDENTIAL BY [pic] SUMIT ANAND 09JU00200044 A report submitted in partial fulfillment of The requirements of MBA Program of ICFAI UNIVERSITY JHARKHAND Table Of Contents ➢ ACKNOWLEDGEMENT ➢ ABSTRACT ➢ OBJECTIVES
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