Logistics and Supply Chain of Amul

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  • Topic: Milk, Dairy product, Dairy products
  • Pages : 63 (16157 words )
  • Download(s) : 610
  • Published : January 17, 2011
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A project Report on


A report submitted in partial fulfillment of the degree of MBA program of the


FUTURE INDIA A DREAM OF SHRI SHRI MAHATAMA GANDHIJI, SHRI SARDAR VALLABHAI PATEL, SHRI LAL BAHADUR SHASTRI & KARMA YOGI DR.V.KURIEN The main priority of every nation is to ensure food security for its citizens. The best way to achieve this goal in a harmonious and sustainable manner is by ensuring economic well-being of the men and women who feed our nation. The founding fathers of our nation had clearly elucidated that farmers are the backbone of India and unless they prosper, our nation cannot realize its growth potential. Sardar Vallabhbhai Patel knew that India will achieve true independence only when economic welfare of its farmers is assured.To achieve his vision, he inspired creation of institution like AMUL, which are responsive to the genuine needs of rural India. Shri Lal Bhadur Shasrti strongly believed that our farmer will make our country self sufficient in terms of foodrequirement provided they are adequately supported with appropriate public policies with respect to input ant output pricing and marketing. Shastriji repeatedly emphasized the fact that our food security systems should be largely based on domestic production, since agriculture provides livelihood to a vast majority of our population. During his tenure as Prime minister he inspired creation of institutional structures which enabled India to achieve self-reliance in the dairy sector. Mahatma Gandhi had repeatedly asserted that ‘REAL INDIA” lives in its VILLAGES. He stressed emphatically on leveraging the ‘cooperative form of organization’ as an effective instrument of rural development. Sardar Vallabhbhai Patel had great faith in co-operation as means of promoting farmer’s well being. He was the prime source of inspiration behind “AMUL” condition of rural India.

“India is on a passage to prosperity. Health, Wealth and Knowledge are the three vehicles for his growth. People of India have started feeling an inner strength and hope to make this dream a reality by year 2020”


I hereby declare that the information given herein after , statements and related papers enclosed along with this report , are to the best of my knowledge and belief, true and correct in all respects.


With immense pleasure , I would like to present this project report for GUJARAT COOPERATIVE MILK MARKETING FEDERATION LIMITED,ANAND. It has been an enriching experience for me to undergo my summer training at AMUL which would not have been possible without the goodwill and support of the people around. As a student of Master of Business Administration ,Devi Ahilya vishwa vidyalaya ,Indore I would like to express my sincere thanks to all those who helped me during my practical training programme. Words are insufficent to express my gratitude to my company guide Mr.Dinesh Mehrotra(Milk Marketing Manager, AMUL) who inspite of his busy schedule has co-operated with me continuously and indeed his valuable contribution and guidance have been certainly indispensible for my project work. I would like to give my heartiest thanks for his invaluable support and guidance which helped me to do the project I am also grateful to my parents and friends for giving me moral support and constant...
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