banking education and strategy for the new millennium: Malaysian experience [2] Ahmad‚ K.‚ Dent‚ M. M.‚ & Rustam‚ G. A. (2011). Brand preference in Islamic banking. [3] Ahmad‚ N.‚ & Haron‚ S. (2002). Perceptions of Malaysian corporate customers towards Islamic banking products and services International Research Journal of Finance and Economics - Issue 94 (2012) 121 [4] Ahmad‚ N.‚ Haron‚ S.‚ & Planisek‚ S [5] Al-Ajmi‚ J.‚ Al-Saleh‚ N.‚ & Hussain‚ H. A. (2009). Clients of conventional
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Topic: Retail Marketing-Strategies for small unorganized retailer in the era of organized retailing. Current Status of Retailing in India The size of the retailing industry in India is estimated to be in the order of Rs. 7200 to 8100 billion (US $ 160-180 billion)‚ with organised retailing estimated to be approximately 2 % (Rs 160-180 billion) of the total retailing industry in the country. Food and grocery retailing is estimated to contribute to around 50% (Rs 3500-4000 billion) of the total
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the assessment of related literature to show the relevance of the literature to the study. RELATED LITERATURE Customer satisfaction is the most fundamental requirement for being in business. Therefore‚ every organization should plan the right strategies for dealing with customers‚ communicating with them‚ providing pleasant services and retaining them forever with specially chosen customer contact employees‚ all leading to their delight. Since most of the quality problems arise due to misunderstood
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Measuring Customer Satisfaction Introduction Determining the do’s and don’ts of customer satisfaction should be regarded as an instrumental business practice. There should be nothing arbitrary about gathering information‚ and simply tracking numbers is a waste of time and effort. If an organization is not using good reliable data‚ then‚ most likely the organization is doomed to fail. According to James Evans and William Lindsay (2011)‚ “Meeting customer expectations (that is‚ providing satisfiers)
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Best practices for measuring customer satisfaction? Is it upper level management‚ hired consultants‚ surveys‚ or reactions to industry swing? So many choices but what really is a best practice. Customer satisfaction programs‚ research‚ employee satisfaction‚ and personal experience all play a role in measuring customer satisfaction. Even when using those practices it takes effort and continuous improvement to stand a chance on improving customer engagement and satisfaction. Hopefully these next few
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study starts with determining the major players in the soft drinks‚ their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being. Consumer preferences are changing towards healthier food‚ and thus such a trend will carry on for some time to come. In the soft drinks market of late‚ most recent new products launched have been focused on the health benefits of the soft drinks‚ like pomegranate juices‚ calcium-fortified
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motors. Satisfaction is a person’s feeling of pleasure or disappointment resulting from a comparing perceived performance in relation to his or her expectation. If the performance falls short of expectation‚ the consumer is dissatisfied. If the performance matches the expectations‚ he consumer is satisfied. If the performance exceeds expectation‚ the customer is highly satisfied or delighted. In today’s competitive scenario firms consistently tries to satisfy his existing customer to get more
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INTRODUCTION Customer satisfaction surveys are important tools for measuring the success or forecasting the future of a product or service. They often predict or explain sales trends‚ and can give clear information on what changes will improve the bottom line. Customer satisfaction is essential to the survival of any business. Its basic aim is to find out whether customers are satisfied? The best way to find out whether customers are satisfied is to ask them. When To Conduct A Customer Satisfaction Survey
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Running head: MEASURING CUSTOMER SATISFACTION Measuring Customer Satisfaction James Brown Keller Graduate School of Management Quality Management GM588 Professor Robert Lee Mar 20‚ 2011 Measuring Customer Satisfaction As we move into a huge global business environment we find that the need has become much greater to measure and track customer satisfaction. This measurement is a relatively new concept being adopted throughout the business community. It was stated in the Harvard Business
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“A STUDY ON CUSTOMER SATISFACTION FOR BSNL MOBILE SYNOPSIS The Telecom industry is one of the leading and fastest growing in the world as communication plays a vital role in the world and especially in India. It acts as a major catalyst for the economic growth. BSNL has good brand awareness among the people. This could be attributed to its long history in the market and continued support from the Government. In today’s competitive world‚ BSNL has to provide excellent services to attain a major
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