“A COMPARITIVE STUDY ON PREFERENCE OF SOFT DRINKS IN YOUTH
Submitted to: Submitted by:
DR. RAJKUMARCHIRAG GUPTA
Roll no. 5382
MASTER OF BUSINESS ADMINISTRATION
INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
I Chirag Gupta, student of 5 year M.B.A 4th semester of Institute of Management Studies and Research hereby declare that the project report titled “Preference of soft drink in youth” is a code of critical & independent work carried out by me under supervision & guidance of Dr. Raj Kumar. This has not been previously submitted for the award of any other diploma, degree or other similar degree. The feasibility suggestion has been duly incorporated in the consultation with the supervisor.
Signature of the Candidate
Soft Drinks were common preference among all the individuals, irrespective of their age groups as it had great brand value and great advertisement. Market Research is based on some underlying parameters like: • Changing consumption pattern
• Status consciousness
• Varying lifestyle
The study starts with determining the major players in the soft drinks, their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being. Consumer preferences are changing towards healthier food, and thus such a trend will carry on for some time to come. In the soft drinks market of late, most recent new products launched have been focused on the health benefits of the soft drinks, like pomegranate juices, calcium-fortified bottled water and a series of reduced-sugar alternatives, with such features not previously so readily available to or heavily promoted at the target audience.
TABLE OF CONTENTS
SERIAL NO. TITLE PAGE NO.
1) Industrial profile 01 2) Major players in soft drinks segment 04 3) Study of growth of soft drink market 09
2) RESEARCH METHODOLOGY
1) Purpose of the study 10 2) Objectives of the study 10 3) Scope of the study 10 4) Research Design 11 5) Sampling Technique used 12 6) Selection of Sample Size 12 7) Sources of Data collection 12 8) Statistical Tools Used 12
3) DATA ANALYSIS AND FINDINGS 13
4) LIMITATION OF THE STUDY 24
5) CONCLUSION 25
6.1) Questionnaire 26
7) BIBLIOGRAPHY 28