Analysis / Current Marketing Mix 2.1 Current Product The benefit that Sunsilk brings towards its customers lies in the fact that it has an established brand name‚ in fact the most established in many countries. It also provides variant solutions for different hair care needs and provides a range of product lines (cream shampoos‚ liquid shampoos‚ conditioners‚ tonics‚ etc) that answer to the complete needs of its customers. In addition‚ the product mix is also very prevalent as Sunsilk is able to provide
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Corporate social responsibility Corporate social responsibility (CSR‚ also called corporate conscience‚ corporate citizenship‚ social performance‚ or sustainable responsible business/ Responsible Business)[1] is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in‚ self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law‚ ethical standards‚ and international norms. In some models‚ a firm’s
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is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food‚ home care and as well as personal care. Sunsilk is one of the hair care product in the personal care brand. It is a global brand and sells in 80 countries around the global. No matter any type of hair or problem‚ Sunsilk products will know how to make your hair feel
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Management-Management Marketing Principals On unit 4 By Nadeera Thanushani Human Resource management Institute .#246‚Nawala Road‚Nawala.Sri Lanka Content Executive summary The summery describe the history‚mission‚vision‚purpose‚ and sunsilk’s total brand and how company manages these brands for segmentation‚targeting‚ and positioning.This report tells us that how company selects their segmentation‚targeting and positioning strategy for a specific product sunsilk shampoo.This report tells
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Build top of the line consumers’ awareness. · Creating a personality of the brand. Besides having these general objectives‚ the advertising objectives are set avoiding to the advertising strategy for each product‚ e.g. Sunsilk advertising objectives since it was being re-launched were: · To increase the usage. · Conditioning benefits. · Makes the hair appear clean and shiny. · Imparts a feeling of freshness-due to fragrance. · Easy to manage‚ silky‚ soft hair. · Unique shampoo for every
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MANAS PANDEY MOB: +91-8303503433 E-mail id :- mpandey840@gmail.com OBJECTIVES ➢ To obtain a challenging position in an esteemed organization‚ where my knowledge‚ and skills will be contributed towards the development of the organization. . current profile ➢ Presently working as a Trenee Engineer‚ Department of Production. Working with Prayag Polymer Pvt. Ltd. Company is G-30‚ upside Industrial area‚ Naini‚ Allahabad ( U.P) (From 2nd July-12
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A RESEARCH REPORT ON “Impact of sales promotion on consumers‚ Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION OF SWAMI VIVEKANAND TECHNICAL UNIVERSITY‚ DURG (C.G) SESSION : 2006-2008 Submitted by SUSHMITA YADAV MBA II Semester‚ 2007 Approved by Dr. PRATAP .B. DESHMUKH DEPARTMENT OF MANAGEMENT BHILAI INSTITUTE OF TECHNOLOGY
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Recommendations & Conclusions We had looked at all the characteristic of the business environment together with the market segment of Indonesia. We studied the marketing mix such as product‚ pricing‚ placement and promotion. These are the recommendations and conclusions that we have conclude in our proposal. Java is the most populous and the most developed island in the Indonesian archipelago. The island is politically divided into the provinces of West Java‚ East Java and Central Java. The
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Sunsilk Brand Description Introduction Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products are sold in 69 countries worldwide. Unilever Pakistan History By far the largest consumer products company in Pakistan‚ UPL is a part of the consumer products giant Unilever. UPL was established
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Marketing Mix + Sunsilk = Progressive Career There were so many products that launched everyday in different parts of the world. In just a blink of eye different products of different kinds were made. Just like Sunsilk—a worldwide shampoo product‚ is one of those many products that were made to supply all our needs for everyday existence. The purpose of this product review is to know the marketing mix of the given product. After knowing the marketing mix‚ I can conclude why this
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