Recommendations & Conclusions
We had looked at all the characteristic of the business environment together with the market segment of Indonesia. We studied the marketing mix such as product, pricing, placement and promotion. These are the recommendations and conclusions that we have conclude in our proposal. Java is the most populous and the most developed island in the Indonesian archipelago. The island is politically divided into the provinces of West Java, East Java and Central Java. The major cities of Indonesia are the capital, Jakarta, Surabaya, Bandung and Semarang. Sukarno Hatta International airport in Jakarta is the busiest international airport and is the hub of the domestic air network. Bandung also has an airport and is connected to Jakarta and other places in Indonesia. This will help with our strategies partnership with one of the world leading airlines carrier Singapore Airlines (SIA). SIA provides at least 5 daily flights from Jakarta to Singapore and Singapore to Jakarta. What better way to start your journey and travel with the one of the world best carrier. Indonesia is not only South East Asia’s largest countries but also one of the fastest growing economies in the world, with an annual growth rate exceeding 5% in seven of the past eight years, thanks largely to its increasingly affluent middle class. Over the last three years, the rupiah has been the best-performing currency in Asia. The number of high net worth individuals (HNWI) in Indonesia is expected to triple within the next five years on the back of the nation’s strong economic growth, according to a research report. HNWI, at an estimated 33,000 for 2010, is projected to reach close to 100,000 in 2015, CLSA and Julius Baer said in their Wealth Report for Asia. Indonesian luxury consumer profile is very much driven by well known international brands; show off being part of a status symbol. They are seeking THE luxury lifestyle. Luxury is not only about stores, but also about a...
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