sunsilk
Introduction
Our group is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food, home care and as well as personal care.
Sunsilk is one of the hair care product in the personal care brand. It is a global brand and sells in 80 countries around the global. No matter any type of hair or problem, Sunsilk products will know how to make your hair feel and look better, beautiful, naturally and so on. Besides, Sunsilk passion in life is to help women celebrate looking beautiful every day and anywhere. There are 8 types of Sunsilk shampoo. Those are Sunsilk Stunning Black Shine (black), Sunsilk Damaged Hair Reconstruction (orange), Sunsilk Lively Clean and Fresh (light green), Sunsilk Strong and Sleek (green), Sunsilk Straight Perfection (silver), Sunsilk Silky Smooth and Manageable (pink), Sunsilk Anti-Dandruff Solution (blue), and Sunsilk Hair Fall Solution (gold). Every bottle of Sunsilk has the experience the expert touch because Sunsilk Co-Creations has been formulated together with 7 of the world’s best hair experts.
The aim of this report is hope to know about the Sunsilk shampoo, marketing environment of Sunsilk, segmentation, targeting, positioning and as well as the 4Ps that used by the Sunsilk. In order to complete the report, we are collected data from internet, promotion material and media as well.
Company Background
William Hesketh Lever is the founder of Lever Bros that had wrote down his ideas of sunlight soap which is his revolutionary of new product that helped popularize the cleanliness and hygiene in Victorian England in 1980 's. The reason for it was to make the common place to be clean and to lesser the burden for women that to make their life more enjoyable and rewarding for Unilever products users. The "Corporate Mission" was invented a long time ago, but these ideas
Our group is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food, home care and as well as personal care.
Sunsilk is one of the hair care product in the personal care brand. It is a global brand and sells in 80 countries around the global. No matter any type of hair or problem, Sunsilk products will know how to make your hair feel and look better, beautiful, naturally and so on. Besides, Sunsilk passion in life is to help women celebrate looking beautiful every day and anywhere. There are 8 types of Sunsilk shampoo. Those are Sunsilk Stunning Black Shine (black), Sunsilk Damaged Hair Reconstruction (orange), Sunsilk Lively Clean and Fresh (light green), Sunsilk Strong and Sleek (green), Sunsilk Straight Perfection (silver), Sunsilk Silky Smooth and Manageable (pink), Sunsilk Anti-Dandruff Solution (blue), and Sunsilk Hair Fall Solution (gold). Every bottle of Sunsilk has the experience the expert touch because Sunsilk Co-Creations has been formulated together with 7 of the world’s best hair experts.
The aim of this report is hope to know about the Sunsilk shampoo, marketing environment of Sunsilk, segmentation, targeting, positioning and as well as the 4Ps that used by the Sunsilk. In order to complete the report, we are collected data from internet, promotion material and media as well.
Company Background
William Hesketh Lever is the founder of Lever Bros that had wrote down his ideas of sunlight soap which is his revolutionary of new product that helped popularize the cleanliness and hygiene in Victorian England in 1980 's. The reason for it was to make the common place to be clean and to lesser the burden for women that to make their life more enjoyable and rewarding for Unilever products users. The "Corporate Mission" was invented a long time ago, but these ideas
References: 1. Unilever Company (n.d), Unilever Malaysia | Home, viewed at March, 3 (2012) 2. Unilever Company (n.d), Sunsilk CO-CREATIONS | Home, viewed at March, 3 (2012) 3. Sunsilk (n.d), Sunsilk Malaysia | Home, viewed at March,3 (2012) < http://www.facebook.com/SunsilkMalaysia?sk=wall> Appendices Voucher of Damaged Hair Reconstruction Shampoo Products of Sunsilk shampoo