i. Executive summary 1.0 General Business description 1.1 Business concept 1.2 Vision statement 1.3 Mission statement 1.4 key success factor 1.5 Capital requirement 2.0 Product and services 2.1 Product description 2.2 Service description 3.0 Marketing plan 3.1 Market size 3.2 Target market
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Otomobil Nasional Kedua (PERODUA)‚ in this analysis‚ the various marketing activities such as product development‚ distribution‚ pricing‚ advertising and market research of the company is critically evaluated. The report also evaluates the company’s current position against the automotive industry and its competitors. A concise insight into the consumer’s perception of the brand is also investigated. The contents contained herein is not exhaustive of the company’s marketing and business activities but merely
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the manager in the working environment. The challenges are base on the economic problems that occur in the country‚ Malaysia. This assignment was selected on the automobile industry that is the Second Automobile Manufacturer in Malaysia known as Perodua. The economic challenges are on the demand and supply of the resources and products‚ the import export of the product inside and outside the country and the price‚ rates‚ quantity and quality of the product. There are also the issue on the oil price
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employees PERODUA Background of the company The company has been started operations since 1994. The first car they have been produce is “Perodua Kancil”‚ this car has been enter the Malaysian market in August 1994. “Perodua Kancil” is quite popular that time because the price of the car is affordable by Malaysian population. Since that Perodua keep produce another car that call “Perodua Rusa” in March 1996. “Perodua Rusa” is actually a van that has a 1.3 litre engine‚ “Perodua Rusa” also
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Executive Summary Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) has been establishes on 1993 and started to operate on 1994. Perodua introduced the very first car made by the company‚ Perodua Kancil‚ on August 1994. Perodua has launched a lot of product under their organizations‚ until November 2009‚ they introduced Perodua Alza. Since their first launching in 1994 until 2009‚ Perodua has launched nine vehicles under their company. At the end of May 2011‚ they have sell more than 1.9 million units
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Perodua gearing up for stiffer competition PERUSAHAAN Otomobil Kedua Sdn Bhd’s A 1 • Another analyst expects Perodua to be ready (Perodua) nine-year dominance of the domes- jcVTlctiVSlS *° launcn a brand new model at a lower cost tic mini-car market could face stiffer com- ^•••••••••I^^B next vear wnen ^e regional motor sector is petition from the likes of Naza‚ Proton and ^^^^^^^^^^^^^H more liberalised. This will likely be a new Inokom‚ analysts say. ^••••••••••II^^B model hi the 1-litre and
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of the organization/company! Perodua . Name of company : The Perusahaan Otomobil Kedua Sendirian Berhad (Second Automobile Manufacturer Private Limited)‚ usually abbreviated to Perodua.. is Malaysia’s second largest automobile manufacturer after Proton The form of company: founded in 1996 It was established in 1992 and launched their first car‚ the Perodua Kancil in August 1994.[1] ’M2’ refers to the codename which was used when the project to establish Perodua was still Top Secret. Location
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Perodua – Advertising with social dimension Executive Summary Perodua was set up as a national car project in the year 1993. In the initial years of its inception the company operated in a protected environment marked by both tariff and non-tariff barriers. By the year 1998 leveraging on its high local sourcing strategy the company‚ along with Proton‚ managed to capture up to 90% market share. In 2001 the company set up a joint venture with Daihatsu Motor Co. and Mitsui & Co.‚ the
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Introduction Company background (includes vision and mission‚ objectives‚ policies‚ strategies‚ internal and external forces) Methodology (Secondary data‚ SWOT and Industry Analysis) 1.0 Company background Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) was established in 1993. The joint venture partners/shareholders of Perodua and their respective shareholding are UMW Corporation Sdn Bhd (38%)‚ Daihatsu Motor Co. Ltd. (20%)‚ MBM Resources Berhad (20%)‚ PNB Equity Resources Corporation
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Sendirian Berhad (English: Second Automobile Manufacturer Private Limited)‚ usually abbreviated to Perodua‚ is Malaysia’s second largest automobile manufacturer after Proton. It was established in 1992 and launched their first car‚ the Perodua Kancil in August 1994.[1] ’M2’ was refers to the codename which was used when the project to establish Perodua was still Top Secret. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake‚ Daihatsu Motor Co. Ltd. (20%)‚ MBM Resources Bhd
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