Perodua
1.0 Introduction
This paper is about the economic challenges face by the manager in the working environment. The challenges are base on the economic problems that occur in the country, Malaysia. This assignment was selected on the automobile industry that is the Second Automobile Manufacturer in Malaysia known as Perodua. The economic challenges are on the demand and supply of the resources and products, the import export of the product inside and outside the country and the price, rates, quantity and quality of the product. There are also the issue on the oil price that has been increasing trough time and the green environment done by the company as many people nowadays are very sensitive in saving the planet by the program that has been introduce by the government that is go green.
2.0 Background of company
The Second Automobile Manufacturer Private Limited abbreviated to Perodua, is Malaysia 's second largest automobile manufacturer after Proton. It was established in 1992 and launched their first car, the Perodua Kancil in August 1994. 'M2’ was refers to the codename, which was used when the project to establish Perodua was still Top Secret. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).
Perodua mainly produces mini cars and does not actually directly compete with Proton. They do not actually produce any in house designs or engineering for their main components for example engine and transmission. Perodua cars are badge engineered from existing Daihatsu designs. Daihatsu originally held a 20% stake in Perodua, increasing this to 25% in 2001 and then to 35%. In 2004, the Toyota Avanza started being assembled by Perodua in their factory in Rawang for the Malaysian market.
2.1 Perodua Logo
Perodua organized a logo competition in 1997 to find a new corporate
This paper is about the economic challenges face by the manager in the working environment. The challenges are base on the economic problems that occur in the country, Malaysia. This assignment was selected on the automobile industry that is the Second Automobile Manufacturer in Malaysia known as Perodua. The economic challenges are on the demand and supply of the resources and products, the import export of the product inside and outside the country and the price, rates, quantity and quality of the product. There are also the issue on the oil price that has been increasing trough time and the green environment done by the company as many people nowadays are very sensitive in saving the planet by the program that has been introduce by the government that is go green.
2.0 Background of company
The Second Automobile Manufacturer Private Limited abbreviated to Perodua, is Malaysia 's second largest automobile manufacturer after Proton. It was established in 1992 and launched their first car, the Perodua Kancil in August 1994. 'M2’ was refers to the codename, which was used when the project to establish Perodua was still Top Secret. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).
Perodua mainly produces mini cars and does not actually directly compete with Proton. They do not actually produce any in house designs or engineering for their main components for example engine and transmission. Perodua cars are badge engineered from existing Daihatsu designs. Daihatsu originally held a 20% stake in Perodua, increasing this to 25% in 2001 and then to 35%. In 2004, the Toyota Avanza started being assembled by Perodua in their factory in Rawang for the Malaysian market.
2.1 Perodua Logo
Perodua organized a logo competition in 1997 to find a new corporate
References: Anonymous (2011), “Perodua provide values with technology.” Available on: http://www.carpages.co.uk/news/. Retrieved on Dec 15 2011. Abidin, M. Z., & Rasiah, R. (2009). The Global Financial Crisis and the Malaysian Economy: Impact and Responses. Jalil, N. A., Ghani, G. M., & Duasa, J. (2009). Oil Prices And The Malaysia Economy. International Review of Business Research Papers 5, 232-256. Saturday, October 8, 2011. http://star-motoring.com/News/2011/Extension-of-tax-exemptions-expected-to-fuel-hybri.aspx