and smartphone devices called BlackBerry in 1999. BlackBerry is primarily known for its ability to send and receive Internet e-mail wherever mobile network service coverage is available‚ or through Wi-Fi connection. RIM has released a variety of devices running on GSM‚ CDMA‚ and iDEN networks. In 2006‚ Research In Motion (RIM) and Information Appliance Associates have reached a licensing agreement whereby RIM will offer a complete version of PocketMac for BlackBerry. In 2008‚ RIM was named one of
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Canada-based Research in Motion (RIM)‚ a little-known maker of pagers‚ launches the BlackBerry smartphone‚ named such because its physical keyboard resembled the small drupelets of the blackberry fruit. It attracts people who want email as well as a phone on a mobile device‚ and its secure network is favoured by companies and governments. RIM shares quadruple during the year to nearly $15. October 2007 BlackBerry counts more than 10m subscribers‚ just months after Apple launches its iPhone. A month
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(“Research In Motion‚” 2003). RIM became a household name as market leader in the manufacturing pagers. However‚ the company gained notoriety as a global icon when it first released the BlackBerry and provided integration of corporate email to a device. RIM won many prestigious awards and honors for the Blackberry product line. RIM’s goal is reflected in its corporate statement of manufacturing innovative wireless solutions in both‚ the Smartphone and Tablet world. The purpose of this case study
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founders and is headquartered in Waterloo‚ Canada. The company is listed on the NASDAQ stock exchange‚ USA. and Toronto Stock Exchange‚ Canada Best known as the developer of the BlackBerry smartphone and tablet. Also offers Enterprise and Government Network related services in the form of BlackBerry Enterprise Servers. They are the middleware software packages by Research In Motion (RIM). This software connects the enterprise network for redirecting email‚ documents‚ contacts etc.
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The BCG Matrix is a method used by businesses to identify market growth and market shares for organizations. It was developed by Bruce Henderson of the Boston Consultant’s Group in the early 1970s. To establish long term value creation‚ a company should have a portfolio of products that contain both high growth products in need of cash inputs and low growth products that generate a lot of cash and use this information to improve it. The basic idea behind it is that the bigger the market share a product
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the maker and provider of BlackBerry wireless devices and e-mail services. The major products of RIM are Blackberry devices‚ e-mail services‚ related software and services.The company is divided into two main strategic business units (SBUs): personal digital assistant (Blackberry smartphone and Playbook tablet) and software research and development (mobile e-mail processing system and apps). The worldwide demand for smartphones is fueling a tense business market‚Blackberry‚ HTC‚ Nokia‚ Iphone‚ Motorola
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RIM – Research In Motion STRENGTHS Application Development: I couldn’t find much on this‚ please research on this. Brand Image: BlackBerry remains a favorite among professionals and corporate users. Email‚ calendar management‚ messaging‚ durability‚ battery life and security are the areas where BlackBerry stands out Better Hardware: Superior physical keyboards - it allows users to type without looking at the phone because of the QWERTY keypad. It is durable enough to stand up repeated
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to BlackBerry users. Operations: As part of the RIM culture‚ it is imperative that we promote our products in ways that are consistent with our brand’s reputation for integrity‚ reliability and expertise. We will market our products and services based on their unique characteristics‚ innovation and quality. Using this operation strategy globally‚ RIM has managed to launch a long array of products under the brand name “Blackberry” which include Blackberry Curve‚ Blackberry Torch‚ Blackberry Bold
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money for users thus resulting in high profit to the hotel and better services to the customers. General Terms Mobile Application‚ Online Hotel Reservations‚ Smart phone‚ Keywords Hotels‚ Reservation‚ Rooms‚ Advertisement‚ Smart phone‚ Blackberry‚ 1. INTRODUCTION It is no wonder that booking hotel rooms can now be done in a more convenient way today. If a certain traveler is planning to visit a foreign place‚ it would be hard for them if he/she does not have a hotel or residence to
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Case Study- Research in Motion (RIM) “Leading the Way the World Communicates” “It is the partnership and teamwork that underpinned the company and transformed the world!” The blackberry has challenged a number of very basic concepts in work and life. It eliminates distance and time and challenges the boundaries between work and home. It has enabled us to do things that would have been impossible 10 years ago. As a company itself RIM breaks the status quo by encouraging teamwork‚ empowering
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