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Rim Research Paper
Research In Motion | Group Research Presentation | GBA608/9 – Managerial Accounting for Decision Making – Fall 2011 - Dr. Salimi |

Nahin Choudhury, Roxanne Gutierrez, Jimmy Ho, John Miller, Laura Ornelas
11/27/2011
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EXECUTIVE SUMMARY

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Table of Contents
INTRODUCTION 4
HISTORY 5
PRODUCTS AND SERVICES 7
FINANCIAL PERFORMANCE 9
INDUSTRY ANALYSIS9
HANDHELDS9
GROWTH STRATEGY9
RECENT DEVELOPMENTS IN THE MOBILE PHONE INDUSTRY9 TABLETS9
COST ANALYSIS 9
COST ACCOUNTING METHODS 9
GENERAL 10
ELECTRONICS HARDWARE 10
SOFTWARE 11
SERVICE 13
OTHER 13
USE OF ACTIVITY-BASED COSTING AND ACTIVITY-BASED MANAGEMENT 15
ABC AND ABM OVERVIEW 9
ADVANTAGES OF ABC COSTING FOR RIM 10
MAJOR COMPONENTS OF OPERATIONS 23
EXPECTATIONS FOR THE FUTURE 31
CONCLUSION 33
REFERENCES 46
INTRODUCTION
Research In Motion (RIM) is a telecommunication company based out of Waterloo, Ontario, Canada. RIM manufactures innovative wireless solutions for business and personal consumers worldwide. RIM provides both a platform and solutions for seamless access to time-sensitive information which includes: e-mail, web, and SMS messaging (“Research In Motion,” 2003). RIM became a household name as market leader in the manufacturing pagers. However, the company gained notoriety as a global icon when it first released the BlackBerry and provided integration of corporate email to a device. RIM won many prestigious awards and honors for the Blackberry product line. RIM’s goal is reflected in its corporate statement of manufacturing innovative wireless solutions in both, the Smartphone and Tablet world. The purpose of this case study is to provide information on the history, products, financial performance, analysis, and expectations of future performance.
HISTORY
Research in Motion was founded in 1984 by Mike Lazardis, who currently serves as one-of-two CEOs and two friends. Lazaridis dropped out of Waterloo in 1984, just one month shy of graduation, to start


References: Epstein, Z. (2011, June 22). RIM trims internal PlayBook sales estimates, report claims. BGR Media, Retrieved from http://www.bgr.com/2011/06/22/rim-trims-internal-playbook-sales-estimates-report-claims/ Gohring, N Hempel, J. (2009, Aug 17). Smartphone Wars – Blackberry’s plan to win. CNNMoney, Retrieved from http://money.cnn.com/2009/08/12/technology/blackberry_research_in_motion.fortune/index.htm La Monica, P Lee, S. (2011, July 22). Nokia Mobile Phone Business Continues the Decline. Daily Press Dot Com, Retrieved from http://www.dailypressdot.com/nokia-mobile-phone-business-continues-the-decline/752951/ O’Brien, K Products – Leading innovation. (2011). Retrieved from http://www.rim.com/products/ Research In Motion Ltd Research In Motion Ltd. (2011a). RIM 2011 Annual Report. Speckman, A. (2011, Nov 06). Homegrown media tablet is here. The Sunday Independent, pp. 19. Retrieved from http://search.proquest.com/docview/902259773?accountid=10357
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