Introduction I. Background of Singapore Airlines II. Strategy 1. What is Strategy? 2. The nature of Singapore Airlines Global Strategy 3. Mission and value of SIA III. Strategic analysis of the organization and its environment 1. PEST analysis 2. Strategic Capabilities 3. Strategic SWOT analysis IV. Future strategic aspects for SIA 1. Recommendation 2. Conclusion References Summary: In this report I examine the history of Singapore Airlines’ the report will then including
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Singapore Airlines – Case Analysis Situational Analysis Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool‚ the Straits Steamship Company of Singapore and Imperial Airways. The airline’s first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane. SIA has remained competitive
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Most important trends in the airline industry 3 The position of Singapore Airlines and reasons for prior success 4 Current strategy according to Rust‚ Norman and Dickson 6 The major issues Singapore Airlines is facing 7 Is Singapore Airlines current strategy sustainable for the future? 7 SWOT analysis 8 Future strategy for Singapore Airlines 9 References 10 Introduction The purpose of this paper is to advice the management of Singapore Airline (SIA) which strategy they should
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Financial Accounting Depreciation at Delta Airlines & Singapore Airlines (Solution to Case #2) 24th November‚ 2009 1. Calculate the annual depreciation expense that Delta and Singapore would record for each $100 gross value of aircraft. a. Delta: i. Prior to July 1‚ 1986 the Delta airline assets were depreciated using Straight Line Method at 10% for 10 years for a salvage value of 10%. Depreciation Expense = (Cost of Asset – Salvage Value) / number of year
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Completion in airline industry is increasingly intense when many airlines step in with their techniques to attract customer. “Who lead the field?” is always a top importance concern of all airlines. Singapore Airlines is not an exception‚ starting as a separate airline from former Malaysia-Singapore Airline in 1972‚ now it is recognizes as one of world’s leading international airlines. We should wonder how come an airline of a small area‚ low population country like Singapore now have been growing
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Singapore International Airlines Introduction Regarded as the national symbol and icon‚ Singapore Airlines is also the national carrier of Singapore. Living up to their vision‚ “ To position the airline for continued growth in a globalizing industry while maintaining the airline’s loss free record”‚ for the past 43 years‚ it is now one of the world’s most largest and successful airline industry. Singapore Airlines is majority-owned by the Singapore government followed by Temasek Holdings. It
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SWOT P.2 Airlines SWOT P.9 Airline Products And Operations P.10 Impact On Tourism And Economy P.14 Suggestion And Recommendations P.16 Conclusion P.18 Reference P.19 Appendix P.19 PAGE 1 Introduction History of Changi Airport In 1981‚ terminal one of construction was completed and Singapore airport was opened. Before build a terminal sustainable development is one of the important factors. And the terminal 2 was opened at 1990. Civil Aviation Authority of Singapore anticipate two
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Table of contents INTRODUCTION ............................................................................................................................................1 BRAND INVENTORY.....................................................................................................................................2 THE SIA HISTORY ...........................................................................................................................................2 BRAND ELEMENTS
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1. a. Delta Airlines Depreciation Method Depreciation Method Salvage Value For every $100 mil Depreciated Annual Depreciation Prior to 1986 Straight-line‚ 10 years 10% 100-(.1*100)=90 90/10=9 $9 mil 1968 – 1993 Straight-line‚ 15 years 10% 100-(.1*100)=90 90/15=6 $6 mil After 1993 Straight-line‚ 20 years 5% 100-(.05*100)=95 95/20=4.75 $4.75 mil b. Singapore Airlines Depreciation Method Depreciation Method Salvage Value For every $100 mil Depreciated Annual Depreciation Prior to 1989 Straight-line
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Introduction Singapore Airlines is without a doubt‚ one of the leading airlines in the aviation industry. However‚ the fact that there are over a hundred other airlines companies within this region should not be ignored. The primary objective of this study is to identify the strengths‚ weaknesses‚ opportunities and threats of Singapore Airlines and come up with recommendations and strategies for the group to further improve their business operation. Company Background The Singapore Airlines Group
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