Preview

Singapore Airline case study

Powerful Essays
Open Document
Open Document
4540 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Singapore Airline case study
Table ofContents

Introduction

Air flight is becoming closer and closer to our lives. A biggest advantage of air flight is speed, for example, in order to travel from Saigon to Hanoi, it takes at least 36 hours by bus, 24 hours by train but only 2 hours by flight. Completion in airline industry is increasingly intense when many airlines step in with their techniques to attract customer. “Who lead the field?” is always a top importance concern of all airlines.
Singapore Airlines is not an exception, starting as a separate airline from former Malaysia-Singapore Airline in 1972, now it is recognizes as one of world’s leading international airlines. We should wonder how come an airline of a small area, low population country like Singapore now have been growing to a top position in the in the international playing ground?
Singapore Airlines is proud of its habit of leading the way and reputation for being an industry trendsetter. Think of Singapore Airlines, customers may think of an airline that was first to offer free headset, choice of meal and free drinks in economy class, satellite-based in-flight telephones, first to operate the world’s longest non-stop commercial flight between Singapore and Los Angeles, first to fly the A380 from Singapore to Sydney and so on ( Singapore Airlines).
Through its mission statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees." (Singapore Airlines), we can understand that Singapore Airlines not only focus on service quality providing to customer but also its investors and working force. Singapore Airlines build up a Investor Relations team aim at strengthening investor relationship. Variety of Information on shareholding, financial and operating date are publicize on website, enable a transparent assessment of company’s value and keep all people up to date on its



References: 3. Bernatto Scott, “ Singapore Airlines’ Winning Strategy” ( August 19,2008). 6. Ken ward, M. (1996) 'Survey - R&D scoreboard 1996: good news for contractors ', Financial Times, London, 27 June, p. 2.

You May Also Find These Documents Helpful

  • Powerful Essays

    Singapore Airlines was created in 1972 following a separation from Malaysian Airlines. In the wake of reorganization, Singapore Airlines undertook aggressive growth, investing and trading to maximize profitability and expand market share. Through this change, a new company philosophy emerged, “Success or failure is largely dictated by the quality of service it provides” (Wyckoff, 1989). By reinventing the company infrastructure and…

    • 1515 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    As technology rapidly develops in the 21st century, so are goods and services in the competitive market. The airline industry in Asia is one of those undergoing ¡§a tidal wave of changes¡¨, causing a drastic alteration in the business landscape. Some of these changes were not heard of before,…

    • 2522 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Singapore Airline

    • 778 Words
    • 4 Pages

    and Tiger Airways at the low end’’ (Outlook, 2004). The shareholders in Tiger Airways include Temasek (the Singapore government’s investment arm as well as SIA’s majority owner) and…

    • 778 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Air Asia

    • 1116 Words
    • 5 Pages

    Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.…

    • 1116 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Qstn. No.1: Calculate the annual depreciation expense that Delta and Singapore Airlines would record for each $100 gross value of Aircraft.…

    • 905 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Airline industry is one of the most efficient and competitive among long distance transport today. It has also changed the way in which people live and conduct business by shortening travel time and altering our concept of distance, making it possible for us to visit and conduct business in places once considered remote. Not only airline industry facilitates economic growth, world trade, international investment and tourism, it is also one of the major engines powering the globalization of businesses and services.…

    • 564 Words
    • 3 Pages
    Good Essays
  • Good Essays

    singapore airline

    • 723 Words
    • 3 Pages

    The Airline is one of the major industries in the world today and is majorly affected by Michael Porter's Five Forces model. In case of the Airline industry, this is the most important force today, especially since the market is completely saturated. There are more service providers than needed in both local as well as international markets. The airlines are continually competing against each other in terms of prices, technology, in-flight entertainment, customer services and many more areas.…

    • 723 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Singapore airlines SWOT

    • 2363 Words
    • 10 Pages

    Singapore airlines (SQ) are one of the best and most famous airlines in the world with great service and great airplane with airbus and superbus. Singapore airlines began in 1947 with Malaysia airways. On 16 September 1963, the Federation of Malaysia was born and the Airline became known as Malaysian Airways. In May 1966, it became Malaysia-Singapore Airlines. In 1972, Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines and Malaysian Airline System. That change was used to launch a new, more modern service approach on the airline. To house a special fleet of B747s, B727s, and DC-10s, the new Singapore Airlines also boasted a new airfreight terminal and a B747 hangar. In the1980s, the Singapore Airlines fleet continued to grow, in impressive and historic ways. It had the first A300 Superbus, the B747-300 Big Top, the B757 and the A310-200. We were also the first airline in the world to operate an international commercial flight across the Pacific Ocean with the 747-400 Megatop. In the 1990s, Singapore Airlines revolutionized inflight communications and entertainment through the KrisFone - the first global sky telephone service - and KrisWorld offerings. In 2000, Singapore Airlines placed 19 A380s and B777-200s in 2001. In 2004 Singapore Airlines was the first to operate the world’s longest non-stop commercial flight between Singapore and Los Angeles in February .In 25 October 2007, The A380, the world's largest commercial plane entered service with SQ. In 2010, Singapore Airlines was the first to offer free drinks and complimentary headsets. More recently, we pioneered inflight telecommunications services and unparalleled inflight luxury. In 2007, Singapore Airlines celebrated its 60th Anniversary and we are the first to put the world’s largest plane into service. This essay will discuss SWOT analysis from Singapore Airlines. (http://www.Singaporeair.com ).…

    • 2363 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    As recruitment of employees, their performance appraisal, challenges and training them is an important part of HRM; identifying or determining the different aspects of a job or job analysis is the foremost function of HRM.…

    • 2879 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    management

    • 1170 Words
    • 5 Pages

    Singapore Airline is a global company dedicated to providing air conveyance accommodation of the highest quality of accommodations; it has grown from a regional airline into one of the world’s leading passenger and cargo carrier. SIA is engaged in air conveyance and other cognate businesses. It has been consistently one of the most remuneratively lucrative airlines in the world, and it is routinely voted the best airline, best business class, best cabin crew service, best in-flight food, best for punctuality and safety, best for business travellers, best air cargo carrier and even Asia’s most revered company.…

    • 1170 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Kingfisher Airlines Limite

    • 1082 Words
    • 5 Pages

    With the growing Indian economy and growing middle class, the demand of airline services has gone up in resent time. The estimated size of the airlines of Indian market is approximately $ 129 billion, because growing of middle class it’s with the rate of 18.4% to 29.6% per annum till 2020.The airlines industries in India is driven by heavy compaction between 18 privet and government airlines. Some of the most crucial players are Air India, Air India express, Air mantra, Indigo, Go Air, Jet airways, Deccan 360, Club One Air etc. Though Air India has a very successful because of their reputation…

    • 1082 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Essay on EAR

    • 12497 Words
    • 50 Pages

    The rapid increase in air travel as a transport medium has been attributed to a number of both supply and demand side factors. These include…

    • 12497 Words
    • 50 Pages
    Powerful Essays
  • Good Essays

    The aviation sector has become the most important segment in the economic development of a nation. It plays a vital role in moving people or products from one place to another, be it domestic or international, especially when the distances involved are far. Stiff competition and favorable initiatives of the Government of India added fuel to enlarge both flights and fleets. Air Deccan was the premier airline, which offered low tariff to the domestic as well as international destinations and created a new landmark in aviation sector in India. Now ordinary citizens easily access the aviation service from their respective air terminals. In a highly competitive environment the provision of high quality services to passengers is the core competitive advantage for an…

    • 784 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Air Asia Case Study

    • 1075 Words
    • 5 Pages

    Air Asia is a carrier which was built up in 1993 and began its operations on November eighteenth, 1996. On 2nd December 2001, the vigorously obligated carrier was obtained by Tony Fernandes, proprietor of Tune Air Sdn Bhd for the token whole of RM1 (Jusmpstart Malaysia, 2011). As a feature of the buy, Tony likewise took up the RM40million obligation. In any case, under the initiative of Tony Fernandes, today, Air Asia is a world renowned ease carrier that works broad systems both locally and globally. Air Asia is set to take minimal effort travelling to an all new high through their rationality of 'Now Everyone Can Fly' (Fernandes, 2004). Their vision is to be the biggest ease aircraft in Asia and serve the 3 billion individuals who are right…

    • 1075 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Singapore Airlines was in a different position than most other airlines at the time. There were no domestic routes to serve it was forced to immediately start competing with international airlines for routes, getting access to airports, securing flight slots and landing rights, and attracting a new customer base. Unlike most state-owned entities, Singapore Airlines was subject to heavy competition from the onset and this tough start created a driving spirit to compete and also a dedication to branding, especially in the boardroom. These factors have prevailed within the organization since then, and…

    • 2169 Words
    • 9 Pages
    Powerful Essays