Executive Overview: Lufthansa is the largest airline in Europe in terms of passengers carried. By 2002‚ Lufthansa had become of the strongest airlines and top aviations groups in the world. Lufthansa had undergone a decade of fundamental change. Lufthansa was transformed from a state-owned‚ unprofitable national airline into one of the most profitable‚ privately owned aviation groups in the industry. The group turned a record loss of €350 million in 1992 into a pre-tax profit of €952 million in
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SABENA BELGIAN WORLD AIRLINES The company Sabena was the Belgian air carrier and one of the oldest in the world. It played it most crucial role in the development of Belgium’s colonial ties to Africa >> The airline was an important component of Belgium’s national sovereignty. The dependence on African routes resulted in long run problems after the colonies achieved independence >> Even losing money‚ the Belgium government continued to support it due to historical and employment importance.
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commentary‚ I chose my artefact as a newspaper article on PSLE stress because of many reasons. 1) I had always harbored a strong interest on what everyone is saying about this hot topic and it seemed very interesting‚ stating just one problem that Singapore currently face. 2) Other than that‚ it is a topic that is easy to research‚ unlike some historic things which are little-mentioned (e.g. the banana note‚ the merdeka talks‚etc) 3) Last but not least‚it is a topic that is widely discussed
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how the airline industry does to make up for the profits with their new “simplified low-cost pricing.” It’s also the sign that major carriers like AA‚ Delta‚ and UA are being forced to cut some of their expensive prices as rival discount airlines rapidly expand. So far‚ the price-cutting is still happening only in certain cities‚ and not nationwide. They are doing that technique to attract customers from other airlines and to create customer loyalty among regular flyers. Meanwhile‚ the airline needs
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Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies‚ procedures‚ operating practices‚ and core values underlying Southwest’s efforts to implement
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effectiveness support each other at Southwest? In what ways do they contradict each other? Ans. Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications’ Most Admired Companies lists. Efficiency means using resources wisely and in a cost effective way. The Southwest Airline exists point on behalf of the case. ✓ Southwest didn’t adopt the hub-and-spoke system ✓ It
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Internal-External (IE) matrix The Internal-External (IE) matrix is another strategic management tool used to analyze working conditions and strategic position of a business. The Internal External Matrix or short IE matrix is based on an analysis of internal and external business factors which are combined into one suggestive model. The IE matrix is a continuation of the EFE matrix and IFE matrix models. Internal-External IE matrix work? The IE matrix belongs to the group of strategic portfolio
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Research Paper on Singapore: Abstract In this paper I will present my research results regarding Singapore‚ as well as draw the picture of its marketing environment. I will include the information about the location‚ climate‚ population‚ religion and culture‚ official spoken languages‚ state of economy and level of technologies‚ political and legal systems‚ level of competition and potential for economic growth. In the conclusion I will highlight advantages and disadvantages of the Singapore marketing environment
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BUDGET 2013 - PERSONAL TAX The Finance minister of Singapore announced several budget initiatives in the Budget 2013 that aims to improve the lives of Singapore citizens. A number of changes were introduced which promotes progressive taxation‚ building a more inclusive society and encouraging quality growth. This Budget is very much focused on productivity and helping the lower income group as well as the elderly. Although there would not be any drastic changes in the personal tax rates‚ we could
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Field Research Project Changing Trends in Customer Relationship Management in the Airline Industry Project Proposal Anand Jumani MGB12IBWM031 Nikunj Karnani MGB12GLM013 Prachir Verma MGB12IBWM044 Under the guidance
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