founding in 1894‚ Bata has been at the forefront of innovation; not only in the production and design of new styles‚ but in the creation of business models that permit a quick response to the ever-changing wants and needs of our customers. As a result‚ Bata enjoys a long history as a leading manufacturer and retailer of quality footwear‚ and proudly serves some one million customers each day. With 40‚000 employees‚ 5‚000 international retail stores‚ and a presence in over 70 countries‚ Bata is positioned
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1. Introduction Every legacy of success begins somewhere. For the Bata Shoe Organization was the small riverside town of Zlin‚ Czechoslovakia‚ founded in 1894 by Czech businessman Tomas Bata in the city of Zlin‚ what was then Czechoslovakia. Coming from a family of shoemakers with a long heritage of eight generations and over three hundred years‚ Tomas Bata capitalized on knowledge‚ expertise and skills to propel his newly founded company forward. The introduction of factory automation‚ long distance
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ACCOUNTS Board of Directors Mr. Fernando Garcia Restrepo Chairman Present position Group Managing Director‚ Bata Emerging Markets (WEST) Mr. Rashidul Hasan Independent Director Previous positions President Director‚ Bata Indonesia Managing Director‚ Bata Kenya Managing Director‚ Bata India Vice President‚ Wholesale & Marketing‚ Bata Ltd‚ Toronto‚ Canada Managing Director‚ Bata Bangladesh Current positions Chairman‚ Uttara Finance & Investments Ltd. Independent Director‚ Reckitt Benckiser
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Contents Bata 5 China 6 Bata Manufacturing in China 8 1. Human Resources 8 2. Modern Economic Strategy 9 3. Existing Customer Interest 9 4. New Customers Sources 9 5. Market Size 10 6. Operational Costs 10 A. Labor 10 B. Raw Materials and Supplies 10 C. Equipment 10 PEST Analysis 11 Political Environment 11 Economic Environment 13 Social Environment 15 Technology Environment 17 Conclusion 20 Reference 21 Bata The name Bata became known in then Malaya when the first store opened in the Capitol
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finding out Corporate Social Responsibility of Bata Shoe Company (Bangladesh) Ltd. 1. Methodology The methodology of this report includes the evaluation of the followings: ⇨ Analyze the Bata Shoe Company (Bangladesh) Ltd. ⇨ Finding out the goal of Bata Shoe Company (Bangladesh) Ltd. ⇨ Finding out the Vision of Bata Shoe Company (Bangladesh) Ltd. ⇨ Analyze the operation of Bata Shoe Company (Bangladesh) Ltd. ⇨ Finding out the Role of Bata in Developing the Leather Industry in Bangladesh
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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1. Historical Background The business that became the Bata Shoe Organization was established on August 24‚ 1894 in Zlin‚ Czechoslovakia by Tomas Bata‚ and included his brother Antonin and sister Anna. Although this business was new‚ the Bata name had been part of a tradition of shoemaking for eight generations‚ spanning three hundred years. It was one of the first modern-day shoe ’manufacturers’‚ a team of stitchers and shoemakers creating footwear not just for the local town‚ but also for distant
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Cares for your feet Introducing Bata Comfit In NRSD shoe line 518 – BATA BANGLADESH 1 Brand Introduction Like a maternal figure‚ one that’s nurturing and protective‚ Bata Comfit exudes certain warmth that only a mother can contest to. Unconditionally giving to provide tender loving care‚ moving with you every step of the way‚ Bata Comfit as a brand embraces its image as your loyal safe keeper. 518 – BATA BANGLADESH 2 Brand Foundations 518 – BATA BANGLADESH 3 Mission We always try to explore
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Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs
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Bibliography: Silverman‚ D. (2006). Interpreting Qualitative Data. 3rd edition. Sage. McDonald‚ M. Dunbar‚ I. (2004). Market Segmentation: How to do it‚ How to profit from it. Elsevier Butterworth-Heinemann. Pumphrey‚ A. (2005). Business Superbrands. Superbrands Ltd. Tedlow‚ R.S. (1990). New and Improved. Heinemann Professional Publishing. Gilligan‚ C. Wilson‚ R.M.S. (2003). Strategic
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