CASE STUDY Market Segmentation—Man’s Fairness The male fairness segment industry is pitched at around Rs. 250 crore and the industry is growing at a scorching 150 percent per year. The industry evidently has woken up to the fact that the metro-sexual and has a large appetite for beauty (the industry expression is "male grooming") products‚ particularly driven by a desire to look as fair as the fairer SEX. ABC Company recently launched ’GROOM PLUS’ the first men’s fairness cream and claims
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values is focused on personnel training benefits and dotfit. No mention of improvement of community or serving any other segment for this business. This is a different type of marketing and segment targeting. Benefit Segmentation: Usage: Loyalty Status: Multiple Segmentation Bases: F2 Young Accumulators - Kids & Cul-de-Sacs (25-44 ages) F4 Sustaining Families – Big City Blues (35 and Up) Y1 Midlife Success - Brite Lites‚ Lil City (55 and Up) M2 Conservation Classics – Gray
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Analysis 7 3.1 Market Share 7 3.2 Market Size 7 3.3 Market Segmentation and Target 7 3.4 Competition 8 4. Current Consumer Analysis 10 4.1 Value Proposition 10 4.1 Consumer Characteristics 10 5. Bata India’s Objectives 12 6. Summary of Situational Analysis 14 6.1 SWOT Analysis 14 6.2 BCG Matrix of Footwear Industry 15 6.3 Bata Product Life Cycle 16 6.4 New Segmentation Targeting and Positioning for BATA 18 7. Product Mix for Bata 20 8. Marketing Strategies 21 8.1 Product 21 8.2 Price
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monetary value than the casual viewer (acquiring a new costumer is estimated to cost about 5 time more than retaining one). Note that although scenario-2 as well delivers these values it incurs higher risk due to its aggressive and narrow market segmentation. Finally‚ although the channel is still generating a healthy profit and therefore one would be reluctant to changes‚ this suggested graduate‚ less drastic change would help management to stand behind it from other business aspects such
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www.batabd.com Bata is a trusted name in shoe market all around the world. Bata Shoe Company ( Bangladesh) Ltd. is one of the leading shoe ret ailers in our cou ntr y . T oda y t he B at a S hoe O rganizat ion is a sprawling geo - centr ic company encompas sing operations in more than 70 countries around the world and is managed by 4 Meaningful Busines s Units ( MBU) acros s 5 continents. I t serves more than 1 million customers per day‚ employs more than 42‚000 people‚ operates more than 5‚500
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Executive Summary Working on this project on the Servis shoes company first of all we have define the product line of Servis company‚ after that we have done industry analysis by performing PEST analysis and future trends in the PEST of shoes industry. After this we have performed “Porter Five Force Model”‚ competitor analysis‚ marketing strategies of servis and change in competition in the shoes industry. We have also discussed that what should a leader do in this kind of situation in the industry
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* Home Page » * Business and Economics Ratio Analysis On Bata & Apex Submitted by funwithsabbir on July 1‚ 2011 * Category: Business and Economics * Words: 5922 | Pages: 24 * Views: 177 * Report this Essay • Context 1. Introduction 2. Financial Analysis 3. DuPont Calculation 4. Conclusion 5. Appendix 6. Notes on Analysis Introduction Purpose- The purpose of this project is to fully analysis the financial data of the companies
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Retail Organizations of Bangladesh” A Study on Bata Shoe Company (Bangladesh) Limited Marketing Strategies of Retail Organization of Bangladesh A Study on Bata Shoe Company (Bangladesh) Ltd. In Bangladesh‚ Bata started its operation in 1962. The company is one of the largest tax–paying corporate bodies contributing Tk. 1.2 billion (year 2009) which represents approximately 70% of tax paid by the entire footwear sector of Bangladesh. Bata is the largest retail organization in terms of
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Introduction Bata Ltd. is a privately owned global shoe manufacturer and retailer headquartered in Ontario‚ Canada. The company is led by a third generation of the Bata family. With operations in 68 countries‚ Bata is organized into four business units. Bata Canada‚ based in Toronto‚ serves the Canadian market with 250 stores. Based in Paris‚ Bata Europe serves the European market with 500 stores. With supervision located in Singapore‚ Bata International boasts 3‚000 stores to serve markets in Africa
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THE BATA SHOE ORGANIZATION: This case talks about Bata Shoe Organization‚ the world’s largest manufacturer and retailer of Footwear Company and the challenges faced by the company while determining its future long-term strategy and in finding a top management team. The case deals with the problems that Bata might face due to the political and economic changes taking place worldwide while running the company around the globe‚ over 62 manufacturing units and 4458 company- stores owned worldwide.
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