Introducing Bata Comfit Cares For Your Feet In NRSD

Cares for your feet
Introducing Bata Comfit In NRSD shoe line

518 – BATA BANGLADESH

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Brand Introduction
Like a maternal figure, one that’s nurturing and protective, Bata Comfit exudes certain warmth that only a mother can contest to. Unconditionally giving to provide tender loving care, moving with you every step of the way, Bata Comfit as a brand embraces its image as your loyal safe keeper.

518 – BATA BANGLADESH

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Brand Foundations

518 – BATA BANGLADESH

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Mission
We always try to explore beyond the boundaries of possibilities. Consumers need will be the guiding philosophy for manufacturing and marketing that kinds of shoes from which can provide market-oriented collection in line with moderate fashion trends and offers highest level of comfort.

518 – BATA BANGLADESH

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Vision
To establish Bata Comfit as a best seller and profitable
Brand in NRSD shoe line category.

518 – BATA BANGLADESH

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Brand Features
•Massage insole
•Double stitching.
•Latex foam insole
•Soft textile are used to emphasize the brand image both for comfort and style.
•To feel and walk as soft as a feather
•To be a bit more conventional and conservative
•Comfort without any hassles when moving around simple.

518 – BATA BANGLADESH

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Brand Features(Cont)
•Caring, thoughtful, approachable
•Tender, considerate, helpful
•Quality you can count on
•Ergonomic design
•Cushioned insole & heel, soft upper
•Practical, long lasting, durable non-slip sole

518 – BATA BANGLADESH

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Segmentation
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Geographic Segmentation
Demographic Segmentation
Gender Segmentation
 Men age group 25-60.
 Women age group 28-55.

518 – BATA BANGLADESH

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Segmentation(cont.)
Income Segmentation
The Middle Income Group
The Higher middle Income Group
The upper level income group
Psychographic Segmentation
Social class
Middle class
Upper class

518 – BATA BANGLADESH

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Target Customer group
Men
University, office going men.
Mid level men who more conscious about comfort rather than