STRATEGIC MARKETING MANAGEMENT Dr. Kalliopi Chatzipanagiotou Lecturer in Marketing University of Glasgow Information about the SMM exam Information about the SMM exam • Number of questions: You have to answer THREE (of your choice) out of FIVE questions • Topics: the questions cover marketing topics from the ten sessions. You should however have knowledge of all topics‚ as a question on one topic may refer briefly to concepts covered in the other topics. Information about
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to research the person’s answers and keep their feelings and emotions out of the questionnaire. By using the self reporting survey method the employer can get to know the applicant better and see if he or she answers the questions honestly. If the applicant does this then the candidate pool will be better than just conducting an interview because the interviewee will only answer the questions based upon what they think the employer wants to hear. Once the applicant answers the questionnaire and he
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CFA® Exam The Level I exam consists of 240 questions: 120 in the morning session and 120 in the afternoon session. All Level I exam questions are multiplechoice with three possible answers. Each question stands alone; there are no multi-part questions or “double jeopardy” questions that would require a correct answer from a previous question. Each session lasts three hours (180 minutes)‚ so candidates have 1 ½ minutes per question on average. All ten topic areas are tested in both the morning and
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product. Format Answer: The question requires the student to evaluate how successful Nintendo Wii has been in meeting the needs of today’s gaming through new product development. The answer here is dependent on the student’s ability to analyse and evaluate the case study. The students are expected to make reference to retail marketing mix in their answer. Students’ answer should include the following or other equivalent answers: - Considerations when developing new
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each and were asked to give answers in terms of high-low range numbers. After this exercise they were asked to give relevance rankings (on a scale of 1 to 7‚ 1 being least relevant for their job and 7 being most relevant for their job). They were also asked the ten questions each from the other subject’s industry area. The subjects were then briefed about their performance on the tests and their reactions‚ performance and relevance numbers were analyzed to answer three key questions: 1. Does
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other materials. Paper Reference 5RS01/01 Total Marks Instructions black ink or • Usein the boxesball-point pen. page with your name‚ Fill at the top of this • centre number and candidate number. ONE question from the four • Answer the questions in theeach of providedsections. spaces • Answermay be more space than you need. – there Information for • The total markeachthis paper is 80.shown in brackets The question are • – usemarks forguide as to how much time
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SECTION AONE question from SECTION B; and ALL MULTIPLE CHOICE questions from SECTION C | 4 | All SECTIONS carry equal marks | 5 | All answers to be in ink and not pencil | 6 | Additional materials required: NONE | 7 | All examination question papers MUST BE handed in with examination answer booklets. | SECTION A | You are required to answer QUESTION 1‚ this question is COMPULSORY. Question 1 (100 marks) Discuss the use of FOUR motivation techniques used in
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Abhijit Mandal Time allowed: Total number of questions: Instructions to candidates: Three Hours Five Students have to answer all questions in Part I AND Any two questions from Part II Part I and Part II are equal in terms of marks Marks: Materials provided: Each question in Part Two is worth 25 marks Case Study Starbucks (Richard Ivey School of Business) Answer Books and Extra Loose Sheets with Fixing Tags Front Sheet plus Two Pages of questions Total number of pages: Candidates
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marks Guidelines: You will need to select two of the three following questions and answer in the short answer style (maximum 1000 words in each question). You are welcome to draw diagrams or figures. You may want to explain these with sentences. You can give examples to help illustrate the points you want to make. The answer should be clear‚ logical and cover all aspects of assignment question The answer should bring in the concepts‚ theories‚ and analysis tools to case questions. Question
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completing the following questions. 1. What is your usual place of residence? Town/ suburb _________ ; Postcode _________ Country (if outside Australia) _______________ 2. Why did you visit Yarragon today? Please circle answers below - multiple answers possible: Rest stop during trip | To visit friends or relatives | Consume food and beverage | Leisure activity (e.g.‚ walking) | | | | | Shopping | View arts or galleries | Sightseeing | Sports event | | | | | On business
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