UNIVERSITY COLLEGE BIRMINGHAM
ACADEMIC YEAR 2009 / 2010
| BA (Hons) FdA
| BUSINESSEARLY CHILDHOOD STUDIESENTERTAINMENT MANAGEMENTFOOD & CONSUMER MANAGEMENTFOOD MEDIA & COMMUNICATION MANAGEMENTFOOD MARKETING MANAGEMENTFOOD & RETAIL MANAGEMENTHOSPITALITY BUSINESS MANAGEMENTHOSPITALITY & FOOD MANAGEMENTHOSPITALITY & TOURISM MANAGEMENTINTERNATIONAL TOURISM MANAGEMENTMARKETING MANAGEMENTMARKETING WITH HOSPITALITY MANAGEMENTMARKETING WITH TOURISM MANAGEMENTTOURISM BUSINESS MANAGEMENT
| MANAGING ACTIVITIES & PEOPLE (058)
| 28th JANUARY 2010
| 10.00AM – 12.10PM
| 2 HOURS
| 10 MINUTES
INSTRUCTIONS TO CANDIDATES:
| This is a closed book examination.
| This examination paper consists of THREE Sections: A, B & C
| You are required to answer:ONE COMPULSORY question from SECTION AONE question from SECTION B; and ALL MULTIPLE CHOICE questions from SECTION C
| All SECTIONS carry equal marks
| All answers to be in ink and not pencil
| Additional materials required: NONE
| All examination question papers MUST BE handed in with examination answer booklets.
You are required to answer QUESTION 1, this question is COMPULSORY.
Discuss the use of FOUR motivation techniques used in your industry and explain how these techniques relate to motivation theories studied in the module.
You are required to answer ONE question from Section B.
Write a full explanation of the concept of ‘leadership’. Discuss the effectiveness of TWO leadership styles that are used in your industry.
Discuss how employees’ ‘individual differences’ contribute to effective group work in your industry.
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