my childhood‚ when I wrote letters to my school friends‚ teachers‚ relatives and strangers as well. I std lX‚ when suddenly half the nation was consumed by the passion of acting‚ I too was one of them. I wrote my first fan letter to the great ‘Amitabh Bachchan’ and received from him a typed reply and his autographed photograph. His letter‚ the special handmade greeting card‚ and the letters written by my friends are the most treasured possession. Recently when I revealed my letter writing habbit
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The Power Of Emotional Branding Scope – This paper attempts to define emotional branding & techniques used to achieve the same “People spend money when and where they feel good” – Walt Disney The word brand is derived from Old English meaning “burning stick” (and ultimately from the Indo-European word meaning “to be hot”). Livestock branding was used by the ancient Egyptians as early as 2700 BC as a theft deterrent‚ as stolen animals could then be readily identifiable. A Brand is something
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SYNOPSIS It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a ’face’ is more than just a marketing strategy to increase sales or gain market share‚ it is a decision that can change the future of the brand forever. Choice of the celebrity‚ hence‚ is of utmost importance and is usually done based on many different parameters - appeal‚ looks‚ popularity or even just a fantasy figure to endorse a brand. In today’s
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A Film Review about “Slumdog Millionaire” Rate: R Runtime：2 hrs Genre: dramas Theatrical release: 09-01-2009 Cast: Dev Patel ‚ Irrfan Khan‚ Anil Kapoor‚ Madhur Mittal‚ Freida Pinto Director: Danny Boyle Screenwriter: Simon Beaufoy Producer: Christian Colson Composer: A.R.Rahman Studio: Fox Searchlight Pictures Have you ever asked yourself how long will love be? Will it be forever or just a few months‚ years? Have you ever believed in true love which can survive through hardship‚ selfish
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sadique cottle As much as i love to learn about commonly known dieseases in class one diesease that striked me as i was watching a tv show last year was progeria. Progeria is derived from the Greek work meaning prematurely old. Jonathan Hutchinson and Hastings Gilford discovered the syndrome in 1886. The name Hutchinson Gilford progeria syndrome existed because of this. doctors have discovered a single gene mutation responsible for Hutchinson-Gilford progeria syndrome. The gene is called lamin
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funny take on nosy neighbours and their snide comments”. In the script‚ the line had to be ’Kya baat hai’. But the actor Jameel ended up saying ’Badiya hai’ and we retained that." Cadbury: Pappu Paas Ho Gaya (2005) In the famous advertisement‚ Amitabh Bachchan plays a shopkeeper selling chocolates. He has college students coming to him‚ buying chocolates‚ saying Pappu will pick up the tab. Finally‚ he finds out that Pappu‚ a middle-aged man with a paunch‚ has finally cleared his 12th exams! Says Vivek
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Consumer Promotions: A Case Study of Cadbury’s Three years back‚ Cadbury’s found itself in the eye of a storm‚ when a few instances of worms in its Dairy Milk bars were reported in Maharashtra [ Images ]. In less than two weeks‚ the company launched a PR campaign for the trade. And three months later‚ came an ad campaign featuring Big B [ Images ] and a revamped poly-flow packaging. Marketing and communications experts brought together by AICAR and the Subhash Ghoshal Foundation say that Cadbury
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above are the stills from the advertisements of EMAMI Boroplus. AFFECTORS The advertisement of Boroplus has following features which are missing in Boroline`s advertisement: i. Presence of famous bollywood stars like Kareena kapoor and Amitabh Bachchan instead of Actors of daily soaps like Sakshi Tanwar. ii. Frequency of advertisement is high on public media. iii. Consistancy in BRAND ENDORSEMENT. iv. Both Male and female BRAND AMBASSADORS. v. Revitalization of advertisement
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Contents 1. Introduction 2. What is a new product 3. Why new product 4. The process for new product introduction 5. Pros and Cons associated with new products 6. Reasons why new products and services fail 7. Conditions when frequent new products are necessary Celebrity endorsers are a waste of money. Before delving into the topic lets look at the two examples which portrait the two sides of the coins of the topic: Nike‚ a global brand
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Narendra Modi Government of India Participants Anil Ambani Sachin Tendulkar Ruby Yadav Salman Khan Priyanka Chopra Yog Guru Baba Ramdev Kamal Hassan Mridula Sinha Shashi Tharoor Arvind Kejriwal The team of TV series Taarak Mehta Ka Ooltah Chashmah Amitabh Bachchan Hrithik Roshan Aamir Khan Swachh Bharat or Swachh Bharat Abhiyan (Campaign Clean India) is a national level campaign by the Government of India covering 4041 statutory towns to clean the streets‚ roads and infrastructure of the country.[1][2][3]
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