Facets‚ Deep and Deep. Petrof‚ JV & Daghfous‚ N 1996‚ ’Evoked set: myth or reality? - brand name products ’‚ Business Horizons‚ May-June 1996. Prasso‚ S 2008‚ ’Lessons for the Indian market ’‚ Enterpreneur‚ April-May 2008. Shatrujeet‚ N 2001‚ ’Amitabh Bachchan debuts for Pepsi ’‚ afaqs!‚ 5 May 2001. The Financial Express 2003‚ ’Corporates Revel In Community Festivals ’‚ The Financial Express‚ 23 September 2003.
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8/30/13 Dainik Bhaskar - Wikipedia‚ the free encyclopedia Dainik Bhaskar From Wikipedia‚ the free encyclopedia Dainik Bhaskar (Hindi: दै भा कर) is an Indian नक Hindi-language daily newspaper published by D B Corp Ltd.. It was started in year 1958 from Bhopal‚ the capital city of Madhya Pradesh. As of 2012‚ its National Editor is Kalpesh Yagnik who operates from Bhopal‚ Madhya Pradesh. Dainik Bhaskar launched Business Bhaskar (http://business.bhaskar.com/)‚ the first business daily in Hindi
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* 1. MAGGI * 2. • Maggie had merged with Nestle family in 1947.• Maggi Noodles was first launched in India in Delhi in January 1983 by Food Specialties Ltd (associated with Nestle).• Initial Strategies of Maggi.• Maggi has faced lot of hurdles in its journey in India.• The basic problem the brand faced is the Indian Psyche.• Initially Nestle tried to position the Noodles in the platform of convenience targeting the working women.• However‚ the sales of Maggi was not picking up despite of heavy
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The ad for a certain shampoo on the television portraying two of the most sensuous and physically attractive star models‚ (who are also an off-screen pair in real life) is an indicator of how sex roles have changed in Indian advertising. Cinematographed in monochrome with the right shades of darkness and mood lighting‚ the word ’hot ’ recurs like a double-edged metaphor in the ad‚ an adjective that has no direct relationship with the product being advertised. Why? This‚ and other contemporary ads
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IMPACT OF SOCIAL ADVERTISING IN INDIA [1]J.Sindhuja‚ [2]K.Parthiban SCHOOL OF MANAGEMANT SASTRA UNIVERSITY THANJAVUR Social Advertising is the first form of advertising that systematically leverages historically "offline" dynamics‚ such as peer-pressure‚ friend recommendations‚ and other forms of social influence. Social media has the power to transform a campaign into a religion. Social Advertising is the media message designed to educate or motivate the Indians to engage in voluntarily social
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THE BEHAVIOURS‚ ACTIONS AND COMMUNICATIONS OF CADBURY. Cadbury World Cadbury the confectionery company has a captivating history since 1824‚ especially how it behave‚ act and communicate within the society .This essay will also portrait health as one aspect of Cadbury`s social performance with regards to the society`s needs and also the impact upon two stakeholders‚ managers and consumers .Cadbury started business with a young Quaker‚ John Cadbury as a tea shop. John expanded the production line
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INTRODUCTION: Cadbury is a leading global company‚ which was in Birmingham in England when John Cadbury started his family grocery shop with side business of cocoa and chocolate products in around 1824. His two sons‚ Richard and George‚ expanded their family business of cocoa and chocolate. Their headquarters are in the UK. Cadbury enjoys a value market share of over 70%. CADBURY IN INDIA: In India‚ Cadbury began its operations in 1948 by importing chocolates. After 60 years of existence‚ it
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Holi The Holi celebration is most commonly celebrated by the Hindu faith and is unique to its kind. It was a little out of the norm form for me because this type of thing isn’t what I have experienced ever in my life. There was a variety of colors and music that was played throughout the experience. The Hindu people allowed guests to enter their temple‚ without shoes‚ and dance and worship along with them to their music. The day that Holi is celebrated is known as the Dhuli Vandana in Sanskrit
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Essay on the Craze of Cricket in India by Subha Sarkar Craze‚ courage‚ fear‚ fantasy‚ win… and the list goes on and on‚ of words that have found entry in the cricket lexicon. What do these words signify in their association with the world of cricket? Craze to grab the accessories of the favorite cricketers‚ courage to postpone the important activities when one knows the load of work pending can prove fatal if not done in time‚ fear of losing the match when six runs are required on the last ball
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HISTORY Opening its doors in 1824 at Bull Street‚ Birmingham‚ Cadbury’s history is a fascinating study of industrial and social development; it shows how a small family business can be developed into an international giant. The Cadbury family was a prominent member of the Society of Friends or Quakers. Quakers held strong beliefs and ideals that they carried into campaigns for justice‚ equality and social reform‚ putting an end to poverty and deprivation. As nonconformists‚ Quakers were not permitted
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