English is known as the international language in the world that make a strong communication between the people of the world‚ which many developing countries attempt to use this language while their native tongue is not English. Speaking English may have some positive and negative effects on those countries which English is not their original language. Although in many countries English is thought as a foreign language in schools and universities‚ some other countries used English as the Medium of
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Waalon ko khaane ka Bahana Chhayie’ made consumption into a joyful‚ social occasion. In 2004‚ the `Kuch Meetha Ho Jaaye’ campaign was launched‚ seeking to increase CDM consumption by making it synonymous with traditional sweets (Mithai). With Amitabh Bachchan as the face and voice of the brand‚ the campaign went on to become a huge success. People could relate to the commercials that were aired to promote Cadbury Dairy Milk. How many can forget the `Pappu Pass Ho Gaya’ commercial? The country cheered
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Organization Structure Training ON BINANI CEMENT By : Mayank Agarwal MBA B 1220125 ACKNOWLEDGEMENT On completing this project it is my pleasure to thank and extend my heartfelt gratitude to the following people who made the completion of this project possible: My mentor Mr.Sudhindra.S for his vital encouragement and support. Mr. Magan Agarwal (AVP.)‚ Binani Cement Pvt Ltd.‚ for his invaluable contribution and support
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MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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Krrish 3 From Wikipedia‚ the free encyclopedia Krrish 3 Theatrical release poster Directed by Rakesh Roshan Produced by Rakesh Roshan Screenplay by Rakesh Roshan Honey Irani Robin Bhatt Story by Rakesh Roshan Narrated by Amitabh Bachchan Starring Hrithik Roshan Vivek Oberoi Priyanka Chopra Kangna Ranaut Music by Songs: Rajesh Roshan Background Score: Salim-Sulaiman Cinematography S. Tirru Editing by Chandan Arora Distributed by Filmkraft Productions Pvt. Ltd Release date(s)
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Need and Basics of STP In this Article‚ we will understand and analyse the need and basics of STP strategy taking the example of one of the most respected Company in the world – the Cadbury Company‚ its marketing approach and methods to remain at the top of the chocolate market in India. Let‟s have a brief background of the company. Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate‚ gum and candy brands. They have direct operations in over 60 countries
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Reality TV is the new mantra of television producers and channel executives. It is the means to increase TRP ratings and the end is always to outdo the other channels and the ‘similar-but-tweaked-here-and-there’ shows churned out by the competition. So fierce is the competition in this segment that every channel boasts of at least two to three reality shows. Some of them are inherited legally from abroad‚ (mostly and always from the USA – the Godmother of reality television) or some are cheap copies
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Rajinikanth (born 12 December 1950 as Shivaji Rao Gaikwad)‚ is an Indian film actor‚ media personality‚ and cultural icon.[1] He made his debut as an actor in the National Film Award–winning Tamil film Apoorva Raagangal (1975)‚ directed by K. Balachander‚ whom the actor considers his mentor. After a brief phase of portraying antagonistic characters in Tamil films‚ Rajinikanth gradually rose to become an established film actor. He continues to hold a matinee idol status in the popular culture of
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2 NESTLE vs CADBURY An Evaluation of the Marketing Mix of Nestle and Cadbury Submitted to: Ms Shalini Gupta Submitted by: Chaitanya Hiremath Roll no - 370 2012 Shaheed Bhagat Singh College (Delhi University) ACKNOWLEDGEMENT I‚ a student of Shaheed Bhagat Singh College make a humble attempt to present my research project. It gives me immense pleasure to thank and extend my gratitude to Ms Shalini Gupta for extending her valuable time and continuous support in completing this project. I also
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Introduction Strategic Positioning and effective communication are the two most important “mantras” guiding brand success in today’s competitive marketing environment. Corporate are ensuring all possible efforts to promote their brands and to grab the customer’s mind share. The impetus is on attracting the customer’s attention and developing positive associations not just to influence recall but also to induce trial and eventually effect purchase decisions. In a market where advertising plays a
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